Vehicle Description
FROM THE MISSOULA AUTO MUSEUM COLLECTION: Vehicle to be offered for Auction sale WITHOUT RESERVE and SOLD to the highest bidder January 19th - 22nd, 2017 at Russo and Steele's 17th Annual Scottsdale Arizona Auction at the Salt River Fields at Talking Stick. Please contact us for more information.
Unlike the majority of its high-end competitors, Packard survived the devastating Great Depression and maintained its enviable stature as one of America's leading luxury-car makers. A large measure of credit for Packard's survival must be assigned to the less expensive "junior" model launched in 1937 called the "Packard Six." While outwardly similar to the larger eight-cylinder 120, the Six was priced less than $200 above a comparably-equipped Ford. These lower-priced cars were rich in Packard quality nonetheless and their release was perfectly timed just ahead of the sharp 1937-1938 economic recession.
In 1940, Packard moved the entry-level price point up slightly with the launch of the six-cylinder One-Ten or 110 line. The public responded enthusiastically and nearly 63,000 units were sold in its first year. The One-Ten was available as a two- or four-door sedan, a convertible, and a station wagon. Following the outstanding sales levels of 1940, Packard doubled down with a wider range of its six-cylinder One-Ten models for 1941, including a newly available deluxe trim level. Introduced on September 16, 1940, Packard's Nineteenth Series cars featured subtly updated styling with only minor revisions to the handsome basic body design. Inside, a new, more ergonomically designed plastic dash was available in various colors to match the interior. Packard would build over 34,700 of its continuingly popular "junior" models.
Offered from the Missoula Auto Museum Collection and without reserve to the highest bidder, this 1941 Packard One-Ten Touring Sedan Special was restored over 25 years ago and it retains the original 100-horsepower, 245-cu. in. L-head 6-cylinder engine and 3-speed manual transmission. The Packard's serial number indicates it is a Model Number 1482 Touring Special 4-door Sedan and it is quite rare as roughly one of 3,500 produced by Packard out of total production of approximately 34,700 examples of the One-Ten for the 1941 model year.
