The Chevrolet Deluxe was introduced in 1941, but for 1951 a new advertising slogan made popular by Dinah Shore was introduced: "See the USA in your Chevrolet". An extensive marketing campaign was seen in print, on TV and heard on radio, with tremendous recall even today. This 1951 Chevrolet Deluxe Bel Air 2 Door Sedan was representative of the value leader story from Chevrolet. Priced at $1,629 the sales of this popular model exceeded a quarter of a million units. A floor mounted starter pedal and a manual transmission clutch pedal required the addition of a dash mounted auxiliary throttle to assist with the fuel during startup. This vehicle includes the 39 hour wind-up clock.