Vehicle Description
LaSalle was a brand created by Alfred Sloan of General Motors and
designed by the recently recruited, Harley Earl, to fill the niche
between Buick and Cadillac. It represents the introduction of the
stylists' era towards design and production. Manufactured and sold
by the Cadillac division, the rapid design pace and innovations by
other GM nameplates as well as fierce competition from rival
manufacturers such as Packard blurred the distinction. Even though
LaSalle had outsold and in fact ensured the survival of the
Cadillac brand, in the midst of a deep recession, the decision was
made in 1940 to discontinue the brand. This 1937 LaSalle Touring
Sedan featured a 322 cubic inch V8 engine shared by the Cadillac
and luxury items for the time such as fog lamps, grille guards, a
clock and a heater. Retail price: $1,145.
