With roots extending back to the manufacture of horse-drawn wagons,
Studebaker entered the automobile business in 1902 and steadily
expanded its reputation as a builder of substantial,
well-engineered automobiles. By the early 1920s, the South Bend
manufacturer had consolidated its passenger-car range around
six-cylinder power, with the Big-Six occupying the upper reaches of
its lineup. Introduced for 1922, the Series EK was powered by a
354-cu-in L-head six-cylinder and continued with strong production
figures during its three-year run through 1924.
Studebaker continually refined the Big-Six during this period, and
the 1923 model brought significant visual and equipment updates.
Among them were nickel-plated radiator shells, automatic windshield
wipers, stoplights, nickel-plated bumpers, a Motometer, and disc
wheels. The 1924 Big-Six carried these developments forward, while
the Sedan offered an especially comprehensive specification.
Equipment included auxiliary disc wheels with tires and covers, a
trunk, windshield cleaner, glare-proof visor, multiple interior and
exterior lamps, a heater, aluminum kick plates, and double-weave
mohair upholstery.
William Harrah was clearly drawn to the appeal of the Series 24
Big-Six, and this example is understood to have joined his
world-famous automobile collection by the early 1960s. Like many of
the stellar automobiles on display in Reno, Nevada, this Studebaker
reportedly received a full "Gold Star" restoration, which was the
highest "no expense spared" level offered by Harrah's in-house team
of over 100 full-time staff. Unusually for a Gold Star car, the
interior upholstery appears to have been preserved during the work
rather than replaced-a telling sign of the forward-thinking nature
of their restorations.
In Reno for more than 60 years-with Harrah's and, from 1989, with
the National Automobile Museum-until the summer of 2026, the
Studebaker remains equipped with desirable period equipment,
proudly boasting its large side-mounted disc wheels and
rear-mounted leatherette-covered trunk. Inside, the dashboard is
fitted with a prominent 8-Day Waltham clock, Van Sicklen
speedometer with trip meter, and additional accessory gauges along
with a Perfection Heater. Such appointments reflected the Big-Six's
position as a large, thoroughly equipped automobile. With its
Harrah's provenance and recommissioning, this Studebaker offers the
road-going capability and comfort expected of Studebaker's
top-of-the-line model for 1924.
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