It is late 1984, and Mercedes-Benz unveils the W124 series as
successor to the hugely successful W123. With this model, Mercedes
took a great leap forward in the upper mid-size segment. The W124
received a more modern design with less chrome, a considerably
lower Cd figure and clear influences from the earlier W201, better
known as the 190. Initially, the W124 was available with four- and
six-cylinder petrol engines and various diesel variants. In the
years that followed, the model grew into a complete range, with
highlights such as powerful six-cylinders featuring 24-valve
technology and later even V8 versions. The W124 remained in
production until 1997 and was built in more than 2.3 million
examples, which is why the model is now regarded as one of the
best-built Mercedes-Benz cars ever. It was precisely during this
period that the tuning world began to flourish. More and more
buyers wanted to make their new car more personal and set it apart
from the crowd, and exclusive tuning houses were only too happy to
answer that call. Brand-new cars were modified and refined right
after delivery, with attention paid to styling, chassis and
interior. This Mercedes-Benz 300E is a perfect and rarely preserved
example of exactly that. The car has a particularly lovely history.
From 1986 to 2023 it was owned by a single owner, a gentleman born
in 1939. He bought the car new in Switzerland at the time and
specified and maintained it with the greatest care. Alongside a
very extensive list of factory options, the car was converted
straight from the factory by Lorinser Sportservice. This conversion
consisted of a complete styling package, revised lowering springs
and dampers and 16-inch alloy wheels, inspired by the classic
"Gullideckel" wheels. The interior, too, is exceptionally executed.
The car is fitted with a rare Blaupunkt BERLIN IQR 88 hi-fi audio
system with the even rarer Schwanenhals BERLING HEAD control unit,
an equalizer, a cassette player and a CD player. Not just any CD
player, but one of the very first, into which you first had to
slide the CD inside a cassette. The leather Lorinser steering wheel
and the wooden Lorinser gear knob fit the exclusive character of
the car perfectly. Original details such as the floor mats and
Lorinser logos are still present. An absolute highlight is the
seats. These are electrically adjustable Recaro Classic C seats,
the stuff of legend in the tuning world. They are trimmed in
original Mercedes upholstery, which is exceedingly rare and
indicates that this configuration was delivered from the factory.
The original purchase invoice comes with the car and shows that the
first owner faced no less than an eleven-month waiting time for a
W124 in this specification. The car is in an exceptional and almost
unbelievable condition. It is completely rust-free, has always been
kept indoors and has been used only seasonally. The maintenance
history has been fully recorded in the original booklet. The
mileage stands at just over 100,000 kilometres and the car recently
underwent a very thorough service in which every detail was
carefully checked. This Mercedes was part of the private collection
of a true Mercedes enthusiast. This Mercedes-Benz is a unique time
capsule from the 1980s. A tangible tribute to a period in which the
tuning world was in full development and the foundations were laid
for what would later become iconic names. Marques such as Lorinser,
Brabus, AMG and Gemballa stood at the dawn of a genuine revolution,
one centred on individuality, craftsmanship and exclusivity. This
example offers a rare glimpse into that remarkable era and shows
just how refined and forward-thinking tuning could be back then. A
car like this deserves to be carefully preserved, as a witness to a
unique chapter in recent motoring history. You are always welcome
to view the car in our showroom in Katwijk, where it is presented
among more than 150 other unique and special cars. - One owner from
1986 to 2023, originally de
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