West Coast Classics are proud to present this rare 1964 Studebaker
Cruiser which was the top-of-the-line four-door luxury sedan for
Studebaker and produced during a historic and eventually tragic
turning point for the Studebaker Corporation. This
particular example was one of the very last Canadian cars built in
August of 1964 with Studebaker engines and with this having the
optional 280/210HP V8 engine.Studebaker was the exclusive,
authorized U.S. importer and distributor for Mercedes-Benz and this
particular example was reportedly sold new to a Mercedes-Benz
executive who ordered the car fully loaded in 1964. In 1957,
Daimler-Benz (Mercedes-Benz) lacked a strong, nationwide dealer
network in the United States and struck a deal with
Studebaker-Packard which granted the American automaker the
exclusive rights to import, distribute, and sell Mercedes-Benz
automobiles in the U.S. The partnership successfully grew
Mercedes-Benz's struggling U.S. presence into a robust brand and
many Studebaker-Packard dealerships across the country added
Mercedes-Benz vehicles to their showrooms prior to Mercedes buying
themselves out of their Studebaker contract prior to Studebaker
ceasing all automobile manufacturing in March 1966.The car is
virtually all original with one repaint and with its original heat
seam seats interior, which refers to a factory manufacturing
process where vinyl upholstery layers were fused together using
high-frequency radio waves. Instead of traditional thread
stitching, this heat-sealing method created the classic pleated,
ribbed, or textured patterns on the center inserts of the car's
seats and door panels and which featured a fold-down center armrest
in the rear seat, which could be optioned with a pull-out vanity
mirror and tissue dispense, its original radio and clock, all still
working!The car has a new fan clutch for advanced engine cooling,
but otherwise is mostly all original under the hood except for an
Edelbrock air filter. The 1964 Studebaker Cruiser utilized
a Dana 44 rear axle, and Studebakers official marketing term for a
limited-slip or positraction differential was Twin Traction. This
system used a limited-slip differential to distribute torque to
both rear wheels, preventing one wheel from spinning freely in
slippery conditions.It has rare original Studebaker fog lights, its
Borg Warner 3 Speed Automatic transmission, new tires, the Bendix
front disc brakes have been upgraded to Turner front disc brakes
and new rear drum brakes.Marketed as "America's First and Only
Limousette", it was designed by legendary industrial designer
Brooks Stevens to offer premium, European-style luxury in a compact
packageThe 1964 model year is highly significant to collectors
because it marked the absolute final year of Studebaker's
production within the United States. On December 9, 1963,
the company abruptly closed its historic South Bend, Indiana
assembly plant, moving remaining operations to Hamilton, Ontario,
Canada where this particular example was built. Body
Style: 4-door sedan onlyStandard Engine: 259
cubic-inch V8 (Optional 289 V8 as per this particular
example)Transmission: 3-speed manual, overdrive, or
Flight-O-Matic automaticWheelbase: 113 inches (longer than
the standard 109-inch Lark chassis)Exterior Design: Brooks
Stevens completely updated the car with a modern, squared-off
silhouette, a wide aluminum grille, massive chrome bumpers, and
full-length body trim lines.The "Limousette" Treatment: To
match its premium marketing, the interior came standard with
heavily cushioned, reclining cloth-and-vinyl seats, rich carpeting,
rear-seat fold-down armrests, and extra rear legroom due to the
extended wheelbase.Collector Value and Market Status:The 1964
Cruiser is considered a rare, entry-level collectible. While it
lacks the mainstream popularity of muscle cars from that year, it
has a dedicated following due to its high build quality and
historical rarity.
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