Beautiful restoration in factory-correct colors. Formerly of the
Richard L. Burdick collection. NOS interior upholstery.
Great-running 331 cubic inch HEMI V8. Power steering and brakes.
Chrome wire wheels. A gorgeous car that's also a delight to
drive!If you're younger than about 55 years old, 'Desoto' is
probably nothing more than a punchline from the TV show 'Happy
Days.' But in the 1950s, owning a Desoto was a pretty big deal. It
was Chrysler's #2 brand, like GM's Buick, and as a result, they
could do a lot of exciting things that the more conservative guys
at Chrysler wouldn't and the more affordable guys at Dodge
couldn't. The result is awesome cars like this 1956 Desoto
Fireflite Seville hardtop. The result of stealing Virgil Exner away
from Studebaker and giving him $100 million to work with, it's
certainly one of the most attractive cars of the '50s. Still big
and covered in chrome, it neatly avoids the big, heavy, ponderous
look of Buicks and Mercurys, and with HEMI V8 power, it was one of
the most potent machines on the road. If you were a guy who'd made
it and didn't mind being a little flashy, the Desoto was the right
choice.This one is repainted in correct Shell Pink and Iridescent
Plum, one of the signature color combinations shown in period
catalogs and advertising. Maybe you're not man enough for a pink
car, but that doesn't mean the Desoto isn't manly. With the low
roofline and sweep-spear trim, this is one fantastic-looking
machine and it definitely has some swagger. It has been recently
and expensively restored with cost apparently being no object,
because the paint, the bodywork, and the chrome are just
spectacular. Exner's redesign delivered big in '55, and in '56,
they added a set of modest fins that really finished the look of
the 'Hundred Million Dollar' cars. Up front, there's a tidy mesh
grille and cool vertical parking lights integrated into the bumper
guards, all of which were changes for the better. Quality was
superior as well, and you get doors that close with a very
reassuring mechanical finality, excellent fit and finish, and a lot
of shiny stainless and heavy chrome that looks expensive. It's not
over-done (this is the '50s--was such a thing even possible?) but
in comparison to its competitors, this Sportsman looks lithe and
trim, not bulky.The interior was likewise restored to as-new
condition with that funky pink brocade cloth with silver threads
(which is how it's described in the brochure). NOS materials were
sourced to get it exactly right, and it looks very much as it would
have in 1956, with an elegant, upscale impression that works
extremely well. It's bright and airy inside, but it's not pastel
overload thanks to the black carpets and dash pad. The white
instrument panel gives it a twin-cockpit feel even with a wide
bench seat. The big wheel is largely for style, as the car came
with standard power steering, and it gives a clear view of the
white-faced gauges in the dash. Most everything has been restored,
although we believe the gauges are original and show some very
light signs of age and the radio powers up but does not receive
stations. Large knobs control the secondary controls and feel
substantial and expensive, giving the impression that the $100
million was well spent where it matters. The back seat is big
enough for adults and while the hardtop roofline is sporting, it
doesn't get claustrophobic in back. The seats are firm, the carpets
are virtually unmarked, and the headliner remains in excellent
condition, all hallmarks of quality work and excellent care. The
trunk is upholstered in handsome gray carpets that are neatly
fitted with proper bindings and it includes a full-sized spare on a
steel wheel.Chrysler built a dizzying array of Hemi V8s in the
early 1950s, with the Desoto Fireflite getting a 331 cubic inch
variant good for a rather substantial 230 horsepower. The mid-sized
Hemi makes great sounds and a big fat whack of torque to move the
big coupe without much difficulty at all. Wearing corporate silver
engine enamel and those gold FIREDOME valve covers, it's
beautifully detailed under the hood, with correct hardware
throughout, from the heavy-duty air cleaner to the the original
radiator and cloth wiring harness to the unusual generator/power
steering pump assembly. With a Carter 2-barrel carburetor and dual
exhaust, it moves like a much smaller car and it feels quite
contemporary in its performance. It isn't fussy, even when it's
cold, starting quickly and idling at about 600 RPM. You'll look
forward to opening it up at shows to happily answer the question,
'That thing got a Hemi?' Yes, yes it does! The 2-speed PowerFlite
automatic transmission is about as close to indestructible as a
thing with moving parts can be. Someone spent the time to tweak
this one, because the shift is clean and smooth, not jerky like
most PowerFlites, and with 3.73 gears out back it easily cruises
along at modern highway speeds. The chassis shows off a rebuilt
front end, new exhaust system with stainless glasspack-style
mufflers that sound wonderfully aggressive, and exactly zero
evidence of previous rust or rot repairs. New shocks, rebuilt
brakes, fresh lines and hoses, and a fresh gas tank out back make
this a car that's ready to show or travel as you wish. And nothing
looks better on a '50s Chrysler than those gorgeous chrome wire
wheels (which were not made by Kelsey-Hayes as most people believe)
and 7.60-15 BFGoodrich Silvertown wide whitewall tires.This is
arguably the pinnacle of Chrysler's '50s styling before the Forward
Look took over, and few mid-50s cars drive better. There is easily
twice the asking price wrapped up in the restoration, which is
truly spectacular, making this a car that you will be proud to own
and drive. The only question remains: are you man enough for a pink
Desoto? Call today!Harwood Motors always recommends and welcomes
personal or professional inspections of any vehicle in our
inventory prior to purchase.
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