For Sale: 1930 Duesenberg Model J in Saint Louis, Missouri

Few automobiles embody the grandeur, engineering sophistication, and cultural significance of the Classic Era quite like the Duesenberg Model J. Introduced in 1928, it stood as the definitive American luxury motorcar, powered by a magnificent dual overhead cam straight eight engine that delivered performance unmatched by any domestic production car of its time and not equaled until well into the postwar period. With its formidable mechanical specification and ability to carry the finest custom coachwork, the Model J became the preferred choice of industrialists, entertainers, and tastemakers seeking the ultimate expression of prestige and refinement.
At the heart of the Model J's appeal was its extraordinary engineering. Designed by Fred and August Duesenberg, the engine featured dual overhead camshafts and four valves per cylinder, technology derived from racing practice. Producing 265 horsepower, it offered effortless high-speed touring and performance rivaling the finest European machines. Equally important was the robust chassis, supplied to elite coachbuilders and tailored to individual clients, resulting in uniquely styled automobiles of exceptional character and presence.
Car J-368/chassis 2483, is a particularly intriguing and distinctive example, fitted with elegant coachwork by the esteemed Willoughby Company of Utica, New York. Renowned for their exceptionally well-built sedans, limousines, and formal bodies, Willoughby favored restrained, dignified designs with superb interior craftsmanship. This car, however, presents a more dynamic and individualized interpretation of their work. Early in its life, the body was thoughtfully modified with a blind quarter roofline and a more rakishly slanted windshield, giving the car a noticeably sporting character. By the mid 1930s, it was further updated with skirted fenders in keeping with contemporary styling trends, resulting in a uniquely cohesive design that blends formal elegance with a subtle sense of motion and modernity.
The car's provenance is both well known and compelling. Its first known owner was David A. Smart of Chicago, co founder of Esquire and Coronet magazines and a prominent cultural figure of his time. In the mid 1930s, the car passed through the Duesenberg New York branch before being acquired in 1937 by Bret Morrison, the celebrated actor best known as the voice of The Shadow radio program. Over the ensuing decades, the car passed through the hands of several respected collectors, including D. Cameron Peck, J. A. Reitzel, R. C. Battat, and Charles R. Dowling, before being acquired in 1963 by Bertram Cobb of Toledo. Cobb retained the car for many years and notably displayed it at Auburn in 1965, further establishing its standing within the collector community.
In later years, chassis 2483 benefited from a comprehensive restoration carried out by C.W. Bill Bocock of Texas, a highly regarded Duesenberg authority and active member of both the Auburn Cord Duesenberg Club and the Classic Car Club of America. Bocock was widely respected for the quality and authenticity of his work, and his contributions to the hobby were later honored through the establishment of the Bocock Award, recognizing excellence in owner restored automobiles. His stewardship ensured that the car was restored with both mechanical integrity and careful attention to detail.
At some point in 2483's life, the original motor parted from the chassis and replaced with J-471, the same motor that powers the motorcar still today. In addition, the car was reverted to its original-style fenders. More recently, the car passed through the Bocock estate and into the care of a Texas based museum, where it was maintained as part of a curated collection. During this period, it received mechanical recommissioning and cosmetic detailing to ensure continued usability and presentation. Car 2483 changed hands a further two times, once into a respected New England collection then again to a collection of CCCA Full Classics.
Today, the car presents as a high-quality older restoration that has matured gracefully while retaining excellent visual appeal. Finished in elegant silver with contrasting navy blue fenders, it carries a striking and sophisticated presence. The color scheme highlights the long, flowing lines of the Willoughby coachwork, while whitewall tires complete the commanding stance. Chrome trim remains in very good condition, complementing the presentation without appearing over restored. Subtle details reward close inspection, including a single Pilot Ray driving light and art deco accents surrounding the door handles.
The interior reflects Willoughby's reputation for craftsmanship and thoughtful design. The rear passenger compartment is particularly notable, featuring distinctive period amenities such as a handheld intercom system, a beautifully appointed ceiling-mounted chandelier, and a pair of bud vases. These elements underscore the car's original role as a luxurious chauffeur-driven automobile while adding a sense of occasion and individuality.
Importantly, this Model J retains its original firewall and remains a highly usable motorcar, benefiting from careful maintenance and strong mechanical fitness that supports confident driving. It is equally suited to touring and road use as it is to concours display, as evidenced by its CCCA Senior First Prize award and Best of Show at the 2021 Boston Cup.
With its matching chassis and firewall, distinctive Willoughby coachwork, and well-documented history, this Duesenberg represents a compelling and highly individual example of America's most celebrated Classic Era automobile.


Offers welcome and trades considered.