By the mid-1920s, many American automakers enjoyed the confidence
and financial standing to expand their product catalogues,
extending to the broadening middle class. Luxury car companies like
Packard and Cadillac introduced smaller, lighter, mid-priced models
to serve as steppingstones to more prestigious offerings, and
Buffalo, New York's Pierce-Arrow was no exception, introducing the
Model 80 in 1925. Before the Model 80's debut, the lowest priced
Pierce-Arrow was some $2,000 more expensive than Packard's entry
level Six, and the bosses in Buffalo were eager not to be left
behind in this burgeoning market segment.
Uncharacteristically sporty for a Pierce-Arrow, the new Model 80
was a full eight inches shorter than the "senior" models, and
combined with their signature cast aluminum factory coachwork, it
was more than 1,000 pounds lighter than its big siblings.
Pierce-Arrow had long been dedicated to the six-cylinder engine,
producing some of the finest inline-sixes of the era. For the Model
80, a new 288.5 ci L-head unit was developed that, while less
powerful than its T-head counterparts, was notably more modern and
efficient. Seven body styles were offered, with design overseen by
Pierce-Arrow's chief designer Herbert Dawley, ranging from a sporty
runabout roadster to a formal open-drive limousine. The buying
public responded enthusiastically, and the Model 80 helped
Pierce-Arrow boost sales by a factor of eight in its first
year!
Of the seven body styles offered on the Pierce-Arrow Model 80, the
2/4 passenger Runabout Roadster is arguably the most desirable
today. This wonderful 1927 example is finished in a striking livery
of black with bright apple green body sides and matching wire
wheels, exemplifying the spirit and vigor of the era. This car
spent many years in the care of a single owner, who oversaw its
initial restoration. It was then acquired by its most recent
custodian, joining an extensive private collection of significant
prewar automobiles, where it was well-maintained and freshened to
suit the owner's exacting standards. The older restoration was
cosmetically refurbished with new upholstery, restored chrome, and
paintwork as needed. The result is a stylish, eminently attractive
motorcar that will undoubtedly turn heads at casual show events or
provide many miles of open-air touring adventure.
Pierce-Arrow was renowned for its high-quality in-house coachwork,
and this roadster lives up to that reputation with fabulous fit,
finish, and detailing. A host of period accessories suit its
Gatsbyesque character, with the front end dressed with Pierce's
signature fender-mount headlamps, dual auxiliary driving lamps, and
a chrome radiator shell with Archer Mascot. There are also dual
cowl lamps and a single rear-mounted spare wire wheel. The cockpit
has been retrimmed in high-quality black leather, with
period-correct button-tufting on the two-place front bench. The
door panels, interior panels and top are also relatively new and
finely finished. The lovely oval instruments are sparse and set in
an appropriately sporty engine-turned fascia.
Displacing a modest 288.5 cubic inches, Pierce-Arrow's first L-head
engine is a smooth and refined unit, delivering impressive power
for its size. In the lighter Model 80, and particularly with this
car's trim aluminum body, performance is quite sporty. Consistent
with the rest of this fine car, the engine bay is well detailed
with authentic wiring, hardware, and fittings used throughout. As a
CCCA Full Classic�, the Model 80 can be put to good use on CARavan
tours, or at gatherings with the always active Pierce-Arrow
Society.
A strong seller in its day, Model 80s are relatively rare today
thanks to high attrition rates. This stylish and eye-catching
Roadster brushes aside any notion of "entry level" via its
appealing looks, lovely restoration in a striking livery, and the
sort of inherent quality that put Pierce-Arrow one of the foremost
names in American motoring.
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