1950 WILLYS JEEPSTER HURRICANE C 1021 Background After World War
II, Jeep trademark owner, Willys (pronounced "WILL-iss"), began
producing and marketing the "CJ" (for Civilian Jeep) to farmers,
foresters, and others with similar utilitarian needs. The company
also began producing the Jeep Wagon/Panel Utility/Pick-up in 1946,
and the Jeep Truck in 1947. Seeing a gap in their product lineup,
Willys developed the Jeepster to crossover from their "utilitarian"
trucks to the passenger automobile market. It was to expand its
Jeep work truck focus and thus broaden Willys' customer base. The
new sporty rear-wheel-drive-only model was to have a "dual
personality for city and country driving" and marketing emphasized
it as "America's greatest value in sports cars!" Willys-Overland
lacked the machinery to form deep-drawn fenders or complicated
shapes, so the vehicle had to use a simple and slab-sided design.
Industrial designer Brooks Stevens styled a line of postwar
vehicles for Willys using a common platform that included the Jeep
pickup and station wagon, as well as a sporty two-door open car
that he envisioned as a sports car for veterans of World War II.
The Willys-Overland Jeepster ("VJ" internally) was introduced in
April 1948, and produced through 1950. Some leftover models were
sold under the 1951 model year. 1950 The 1950 model year featured
the VJ-3 Jeepster's first styling revisions that included a new
instrument panel and redesigned front end featuring a V-shaped
grille with horizontal chrome trim. A new model was introduced with
reduced standard equipment at a lower price. Willys' L161 Lightning
six-cylinder was offered in addition to the standard Go Devil
four-cylinder engine. Features of this Jeepster are: � 6 cyl 161hp
"Lighting" F-head 8v 1bbl � T-96 3 speed manual transmission with
overdrive � Dana 23 rear axle � New Hartz Stay-fast canvas
convertible top & 4 side curtain windows, New rear window � New
convertible top hardware � New weatherstrip � New boot � New carpet
� New starter � Rebuilt master cylinder � New rear main seal � New
OO gauge 2/0 AWG copper battery cables & connectors � New muffler �
New spark plug cables � New spark plugs � New flywheel � New upper
and lower step plates � New pedal covers � New stone guard plates �
New exhaust manifold � New OEM chrome hood nameplate � New (4)
beauty rings � New OEM fog lights � New vintage cloth covered
wiring (color coded) � New front & rear shocks � New OEM choke
cable with Ivory knob � Extensive receipts for seals, levers,
knobs, and misc. parts. ***If you are viewing this on Facebook, be
sure to visit our website to view all photos.
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