The story of Reo Motor Car Co. is an interesting example of the
fluidity and innovation during the nascent period of American
motoring. At odds with those holding a controlling interest in the
company he founded over the cancellation of the curved dash
Oldsmobile, Ransom Eli Olds went on to establish R.E. Olds-soon
renamed Reo. The company was an immediate success with its debut
single- and dual-cylinder models appearing in 1905. Among these was
the Runabout model that Ransom Olds described as a "chip of the old
block," a sly reference to the curved dash Oldsmobile that proved
the genesis of the company.
Reo's marketing called the Runabout a "pure and simple" design and
this fully restored example in maroon with black trim and gold
pinstriping certainly is that! The body's delicate, hand-painted
pinstriping carries onto rear axle, leaf springs, fenders, and wood
spoke body-color wheels and hub rivets shod with Firestone grey
natural "Gum Dipped" rubber tires. Designed and built firmly in the
middle of the Brass Era, The Reo's wood body is adorned with Dietz
kerosene headlamps, a single Saxon carbide headlamp, kerosene
taillamp, bulb horn, hand brake, and trim and hardware in brass.
The individual curved back bench seat is trimmed in black
button-tufted leather upholstery. A folding convertible top with a
color-matched maroon wool headliner, along with an accessory wicker
cone umbrella basket held by brass hardware is hung at the ready on
the passenger side for use during foul weather. The Runabout's
single-cylinder eight-horsepower chain-drive engine is fired by a
hand crank held within a leather pouch.
Offered from a highly-regarded collection of American classics,
this 1906 Reo is eligible for numerous automotive tours and events
including the REO Club of America Annual Meet, Audrain Veteran Car
Tour, and numerous Horseless Carriage Club of America events
throughout the year. It nearly goes with goes without saying that a
well-restored Brass Era automobile is a rare sight on American
roads today. On its 120th birthday, this Reo offers a charming,
festive link to the earliest days of American motoring equally at
home on display in a collection or leading a hometown Fourth of
July parade.
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