1931 Cadillac Series 370 in Amelia Island, Florida

Engine No. 1001581
Body No. 3
Fleetwood Style No. 4760

In an era of extravagant V-configuration engines and an ever-increasing number of cylinders, the "Standard of The World" was not one to be outdone. In 1930, Cadillac introduced two new engines to top all other manufacturers: a 45-degree, overhead valve V-16 and a closely related V-12, producing 175 and 135 horsepower respectively. The similarities between the two units allowed Cadillac to implement the same refinements of the more expensive V-16 on the V-12 including cast iron cylinders, aluminum crankcase, and twin intake silencers to reduce engine noise. These technically advanced engines not only represented the pinnacle of pre-war Cadillac engineering, but they were a sight to behold, featuring striking combinations of bright chrome, gleaming enamel, and silver fluted accents per Harley Earl's directive.

The 1930 Cadillac V-12 series set a new standard for styling individuality, offering ten semi-custom designs from Fleetwood, which Cadillac had fully acquired in 1929. Whether it was the opulence of the seven-passenger Imperial Sedan Limousine, or the stylish nature of the Five-Passenger Phaeton presented here, Fleetwood coachwork was world-renowned for its superior build quality and generous luxury appointments. This 1931 Cadillac V-12 Phaeton is no exception, wearing Fleetwood style number 4760 on a 140-inch wheelbase. One of the most desirable factory coachwork designs available, the $4,045 Phaeton shared its lines with style number 4270 available on the Series 452 V-16. In total, just 128 examples of this attractive body were built on the Series 370 chassis.

This fine Phaeton is documented by a digital copy of its factory sales order which notes that it was originally intended for Philadelphia, but was diverted to the New York, New York, branch on 26 November 1931. The Cadillac vehicle invoice also notes that the car was originally specified with two Burbank tire covers, two tire mirrors, a tool kit, a Goddess radiator ornament, and Sales & Service literature. Notably, the sales order confirms that the Cadillac retains its original, matching-numbers 368 cu-in engine (no. 1001581).

First restored in the 1970s, this Cadillac earned AACA and CCCA National First Prize awards before entering the renowned collection of Dr. Barbara Mae Atwood in 1985. The doctor's Rockford, Illinois-based stable was celebrated for its spectacular pre-war American Full Classics, and the V-12 remained a fixture there for nearly a quarter-century. Prior to leaving the Atwood Collection in 2009, the car was treated to a comprehensive restoration. The result is a striking presentation featuring a bold orange and brown livery, optional chrome wire-spoke wheels, enclosed metal side-mounted covers, and a Cadillac metal trunk. The interior is equally impressive, appointed with fine tan leather upholstery, rear folding footrests, and a brown Stayfast canvas top with a matching boot and side curtains. Its charming presentation is further complemented by additional period accessories including a radiator stone guard and pivoting Pilot Ray headlamps.

Subsequently joining The Bill Spurling Collection, the Cadillac has been meticulously maintained, preserving the freshness of the restoration. It now offers a new custodian the chance to experience what Cadillac once declared "the finest means of travel in the world." A matching-numbers Classic Era masterpiece with room for the whole family, this sporting V-12 is the ideal companion for CCCA CARavans and casual weekend cruises alike.