For Sale at Auction: 1954 Mercedes-Benz 300 in Las Vegas, Nevada

Chassis No. 198.040.4500060
Engine No. 198.980.4500061
Body No. A198.040.4500059

Born from the confluence of motorsport pedigree and Max Hoffman's commercial vision, the Mercedes-Benz 300 SL Gullwing Coupe became the defining symbol of postwar German engineering. Starting with the great success Mercedes-Benz achieved racing with their W194 Coupe in 1952, this prompted visionary U.S. importer Max Hoffman to encourage the board of directors to develop a high-performance roadgoing variant. Hoffman, recognizing the appetite among American enthusiasts for a halo sports car wearing the three-pointed star, convinced Mercedes-Benz that such a model could redefine the brand in the U.S. market. The result was the 300 SL Gullwing Coupe that was unveiled in February 1954 at the New York International Motor Sports Show. It became an instant icon that fused advanced racing technology with striking design and extraordinary engineering.

Its signature "gullwing" doors were far from a stylistic flourish. They were a direct solution to the challenge posed by the race-derived tubular spaceframe. The lightweight marvel weighing just 110 pounds provided exceptional rigidity but left no room for conventional door openings. The upward-swinging doors became a defining feature, emblematic of the 300 SL's blend of engineering necessity and visual drama. Beneath the bodywork lay a overhead-cam, 3.0-liter inline-six featuring Bosch direct mechanical fuel injection-the world's first use of such technology in a production car. This system not only delivered a notable performance gain but also increased reliability because it eliminated the continual tuning required of carbureted engines.

To achieve a low, aerodynamic profile, the engine was angled 50 degrees to the left within the chassis and utilized dry sump lubrication. This clever packaging decision resulted in a sleek, tapered nose that reduced its frontal aerodynamic profile and remarkable performance for its era: weighing around 2,855 pounds and depending on final-drive gearing, the 300 SL could reach speeds near 160 mph, making it the fastest production car of its day. The car's handling and stability, aided by its rigid space-frame and race-proven suspension, made it as composed at high speed as it was visually striking. Produced from 1954 through 1957 in a limited run of 1,400 units, the Gullwing's combination of advanced technology, impeccable build quality, and competition pedigree set new standards for performance-oriented grand touring cars.

This early-production 300 SL completed production on 2 November 1954 in Medium Red (516) over a Beige-Brown leather (1066) interior. As researched by 300 SL historian Chris Kramer, this special-order paint color was applied to just four of the 167 cars produced that year. In addition to the special-order paint, the data card notes special-order leather, along with the under-dash-mounted Becker Le Mans radio. Also equipped with sealed-beam headlights, English instrumentation, and bumper overriders, the car was then shipped to Los Angeles, California, on 22 November 1954.

After arriving on the West Coast, the Gull Wing Group records that the car's first documented owner was Hal Dahl of Enumclaw, Washington, just south of Seattle. Following Dahl's tenure with the car, it stayed in the Seattle area when it passed to retired Northwest Airlines pilot Harry Jack Bedrossian Jr of Gig Harbor, Washington.

Likely leaving the Pacific Northwest for the first time in decades, the car was brought to Jacksonville, Florida, in 2001 when it was acquired by its current caretaker. By the time of their acquisition, the car had already been refinished in its current presentation of popular and sporting Silver (180) over a Red leather interior. Inside, the car was additionally outfitted with the correct type of square weave carpeting and ribbed floor mats, a wood-rimmed Nardi steering wheel with a Mercedes three-pointed star horn button adding to its sporting character. The current caretaker used the Gullwing sparingly, resulting with just 53,782 miles recorded at cataloging.

Today, the car remains a beautiful early example of the fabled 300 SL Gullwing. This Gullwing is furnished with a painted spare wheel, jack, tool roll, an original hard cover workshop manual, spare parts books, and a reprinted instruction manual from 1985. The 300 SL deserves a place in every important car collection for its style, versatility, and effortless performance-qualities that early production examples display in their purest form. It was a car that brought cutting-edge, race-bred engineering to the road in a truly usable form. As a result, the 300 SL is welcome everywhere from the world's finest concours events to premier touring rallies, proving itself as a car that can truly do it all. These combined qualities make it the ideal cornerstone for any automotive collection.