Few objects capture the spirit of early American enterprise and
showmanship as vividly as the horse-drawn popcorn wagons produced
by C. Cretors & Company of Chicago. Founded by Charles Cretors, the
firm revolutionized the concession industry in the late 19th
century with mechanized peanut roasters and popcorn poppers that
transformed the humble act of buying a snack into an event. Cretors
first unveiled his ingenious steam-powered machine at the 1893
Columbian Exposition, where throngs of fairgoers were drawn in not
only by the aroma of roasted peanuts and fresh popcorn, but also by
the sight and sound of the machinery itself - complete with the
whimsical "Roasty Toasty Man" endlessly turning the crank. By the
early 20th century, Cretors wagons had become fixtures at circuses,
fairs, and street corners nationwide, instantly recognizable by
their brightly painted coachwork, sparkling glass panels, and
gleaming nickel trim.
The Model D was the flagship of the lineup - a deluxe horse-drawn
concession wagon designed for large crowds and extended service.
Measuring on a 110-inch wheelbase, it was the most spacious and
elaborate of the Cretors offerings, often specified with multiple
serving windows, ornate signage, and an array of cooking equipment
to meet customer demand. While smaller wagons catered to casual
vendors, the Model D represented the pinnacle of Cretors design: a
mobile concession palace that blended practicality with theatrical
flair.
The example offered here is a particularly fine and remarkably
authentic Model D, believed to date from circa 1914. It is finished
in an eye-catching livery of a blue roof, vivid red body, and
bright yellow wheels and suspension, a period-correct combination
that emphasizes its carnival spirit. Beveled glass windows surround
the body, including blue leaded glass upper panels with decorative
writing, lending both elegance and visibility. Original-style gas
lamps flank the exterior, further underscoring its period charm and
authenticity.
As a deluxe model, this wagon was equipped with a full complement
of steam-powered concession equipment. Inside, one finds a peanut
roaster, dual popcorn poppers operated by the famous "Roasty Toasty
Man," a peanut boiler/fryer, a hotdog griddle, and even a beverage
cooler - a complete turnkey concession business on wheels.
Importantly, unlike many examples that were later converted to
propane or electric operation, this wagon has resisted the urge to
modernize. It remains substantially stock, with its steam-powered
components intact, while a discreet electrical system has been
added to support lighting. The result is a machine that retains its
historic integrity while remaining adaptable to present-day
operation.
Details abound that speak to the wagon's originality and careful
stewardship. The rear footbrake is believed to be original to the
chassis, and the wagon sits properly on its 110-inch wheelbase
horse-drawn undercarriage. As was typical of the deluxe Model D, it
was designed as a concession platform rather than a transport
vehicle and therefore does not provide a driver's box. Having
received sympathetic care throughout its life, this wagon presents
today as a highly authentic survivor. It is believed to remain
largely as built, with only minor updates to allow for display and
occasional demonstration use.
Cretors wagons have long been prized by collectors of Americana,
not merely as artifacts of early concession culture but as symbols
of ingenuity and showmanship. Their bright colors, whirring
mechanisms, and irresistible aromas helped shape the experience of
fairs, circuses, and street corners across America, turning a
simple snack into entertainment. Today, surviving wagons are rare,
particularly in this level of specification and authenticity.
This 1914 Model D, with its deluxe equipment, original
presentation, and vibrant livery, is a superb example of Cretors'
finest work. Whether displayed as a museum-quality artifact,
operated at private gatherings, or simply appreciated as a dazzling
piece of early 20th-century Americana, it stands as a captivating
reminder of the era when a popcorn wagon could stop passersby in
their tracks and bring a crowd together with the magic of steam,
spectacle, and simple pleasures.
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