The revolutionary Cord 810/812 was born amid the dire economics of
the mid-1930s. As sales of prestige cars plummeted, some
manufacturers turned to mid-priced companion lines in hopes of
bolstering the bottom line. Cadillac enjoyed particular success
with the LaSalle, and even Packard experimented with entry-level
Junior lines at various times. As the Great Depression wore on, the
few remaining buyers with the means were reluctant to flaunt their
wealth on cars like the flamboyant and fabulously expensive
Duesenberg. Hoping to cash in on the prestige of that famous name
while attracting buyers of somewhat more modest means, E.L. Cord
suggested a "baby Duesenberg" to enter the competitive mid-priced
luxury car market. With design and development underway, the board
balked, abandoning the project out of fear that a lower-cost car
might cheapen the illustrious Duesenberg name.
Despite grumblings from the Auburn-Cord-Duesenberg board, E.L. Cord
and designer Gordon Buehrig forged ahead with their idea. If he
couldn't call it a Duesenberg, he'd make a dramatic resurgence of
Cord Automobiles. Since the demise of the L-29, Cord longed for
another car worthy of his surname, and the "Baby Duesenberg"
presented the ideal opportunity. Cord pushed his engineers and
designers who drew inspiration from multiple sources, including
Citroen's revolutionary front-drive Traction Avant. The new Cord
would be built upon a semi-monocoque chassis, with front-wheel
drive, a pre-selector gearbox, and independent front suspension.
Buehrig replaced the traditional upright radiator shell with a
series of wrap-around louvers flanked by rounded fenders and flush
retractable headlamps - the first automobile so equipped. The
squared-off hood resembled a coffin, earning the car its
nicknamecoffin-nose Cord.
Lessons learned with the front-drive Cord L-29 allowed engineers to
set the body much lower than traditional front-engine/rear-drive
vehicles from a rakish, sleek profile. The low body also allowed
Buehrig to eliminate external running boards, bringing the door
lines fully down the body. The grill-less front end and sleek body
styling were breathtakingly futuristic, and are still considered a
masterpiece of modern design. Nearly nine decades later, the Cord
810 and 812 stand among the most celebrated designs in history, and
a necessity for any serious collection of Classic Era
automobiles.
Stunningly presented in black over red leather is this marvelous
1936 Cord 810 Phaeton. This wonderfully restored and lovingly
tended car is familiar to many within the Auburn-Cord-Duesenberg
Club as the 'pattern car' for Eric S. Cain's The Cord Machine Shop
in Tulsa, Oklahoma. It is a multi-time award winner in ACD Concours
competition, earning its 1st Place Senior award in 2007, and 1st
Place Senor Emeritus Award in 2008. It was also a CCCA 1st Place,
Primary Division, winner at the 2013 CCCA meet in St. Louis,
Missouri, and is a veteran of numerous ACD Club Hoosier Tours.
Importantly, it is an ACD Club Category 1 Certified Original car,
with accompanying certificate #311108 on file.
According to a summary provided by the most recent owner, this car
was previously owned by the legendary savior of the Cord marque,
Glenn Pray, prior to being acquired by Eric S. Cain, proprietor of
The Cord Machine Shop. Using this car for patterns and testing, Mr.
Cain produced new parts and components that kept a great many other
Cords on the road. The new cylinder heads he developed were
engineered and tested on this car. When Cain sold his business to
Stan Gilliland of Auburn Cord Parts, Inc, this 810 Phaeton and pile
of new parts, were included.
While a body restoration had been started, the car traded hands
among Cord enthusiasts. In 1986, the most recent owner acquired it
as a body and boxed parts from Ted Ruhlig, and proceeded to perform
a multi-year, concours-level restoration, which was finally
completed in 2005.
This car, bearing car number 2350-H, was born as a naturally
aspirated 810 in 1936, but was subsequently updated during the
restoration with a factory original supercharged "FC" engine
purchased from Doug Johnson in 1988, and overhauled by Stan
Gilliland of Wellington, Kansas between 1999-2002. The body is
beautifully restored by Kevin McGinnis & Son of Kansas City, and
still looks stunning in black, particularly against the beautifully
crafted dark red leather upholstery. The quality of the work and
the care it has received since are reflected in the car still
looking concours-ready, even after 20 years of use and
enjoyment.
The Gordon Buehrig-designed Cord 810 is one of the most iconic and
technically advanced American cars of the classic era, and a must
have in any serious collection. This wonderful example, with its
beautifully finished, desirable open body and supercharged engine,
will undoubtedly continue to turn heads, whether that be on the
concours lawn or out touring with any number of active clubs like
the ACD Club, AACA, or CCCA.
Offers welcome and trades considered.
Vehicle Details
1936 Cord Phaeton
Listing ID:CC-2002309
Price:$189,500
Location:Saint Louis, Missouri
Year:1936
Make:Cord
Model:Phaeton
Exterior Color:Black
Odometer:0
Stock Number:7927
VIN:FC2654
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