The 1974 Datsun 710 was a compact car manufactured by Nissan and
sold under the Datsun brand. Introduced as a direct response to the
mid-1970s oil crisis, it was designed to bridge the gap between the
smaller Datsun 510 and the larger Bluebird/610 models. While
praised in period commercials as "the driving man's economy car",
automotive critics at the time---including Road & Track---widely
viewed it as a downgraded, less-engaging successor to the beloved
510.The 1974 model year marked the launch of the 710 series in the
U.S., featuring heavy 1970s styling cues like prominent grilles,
heavy fastback lines, and large mandated safety bumpers. It was
available in four distinct body styles:- 2-door Sedan- 4-door
Sedan- 2 door Hardtop Coupe- 5-door Station WagonThe North American
version shifted engines mid-year to cope with strict emission
standards.- Early 1974 Engines: Equipped with a 1.8-liter (1,770 cc
/ 108 CID) L18 inline four-cylinder engine.- Late 1974 Engines:
Upgraded to a 2.0-liter (1,952 cc / 119 CID) L20B inline
four-cylinder engine.- Transmission: Offered a standard 4-speed
manual transmission or an optional 3-speed automatic.- Specs:
Generated roughly 97--110 horsepower depending on configuration,
pushing a top speed around 100 mph (161 km/h).While the older 510
achieved legendary status for its BMW-like independent rear
suspension (IRS), Nissan engineered the 710 with a more
cost-effective solid live rear axle on leaf springs. This
transition resulted in a harsher ride and less nimble handling,
disappointing performance enthusiasts. However, its robust L-series
engine remained incredibly durable and easy to work on.Despite its
lackluster critical reception as a street car, the 710 found
secondary fame as a highly competitive vehicle in SCCA amateur road
racing and regional rally events due to its bulletproof powertrain.
Today, surviving 1974 examples are exceptionally rare due to rust
issues common to 1970s Japanese steel.This nice original Datsun 710
has just 45,000 miles and is a part of the Duncan Imports
collection since 2020.
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