Vehicle Description
1937 Chevrolet DeLuxe Business Coupe
"Chevrolet herewith presents a parade of progress in motor car
design and construction - the new Master and Master DeLuxe models
for 1937. Choose any one of these cars, and you will have the best
that Chevrolet has ever produced, in appearance, safety and
comfort, economy, performance, and durability. The Business Coupe
has unusual capacity in the rear deck, and an extra large interior
package ledge. For increased driving range, this model has an
18-gallon fuel tank." From the 1937 Chevrolet sale brochure.
For consignment, a 1937 Chevrolet Deluxe Business coupe, a street
rodded version of the working man's car, now sporting a 394ci
Rocket V8 and a unique paint job that's matched by a well done
interior.
Exterior
Candy Lime Gold is a fitting name for the two stage paint that
adorns this car and is completely uninterrupted by dress up body
trim. The smooth panels glisten in the light only broken by the
open engine compartment. There is a stunning tapered grille that's
tall and flanked by side mounted torpedo headlights which are
rimmed in chrome. The taillights have been moved higher up on the
body playing bookends to an enormous trunk lid with only a handle
to distract from the sea of lime gold coverage. Differing wheels
from Rocket Racing occupy the front and rear, staggered in size as
well and the staggered tire sizes keep the car level. In profile,
it's all about arches, from the front and rear fenders arching over
the wheels, to the cabin roof, right down to the deck lid. The
metalwork and paint are fantastic, and we could not find any
exterior imperfections.
Interior
An abstract lime gold snakeskin shape is applied to the black vinyl
door panels in a clean and unique presentation. That design carries
over the sides of the bench seat and then lime gold snakeskin
stripes define the insert areas of the black seats, all in nice
condition. Snakeskin texture is on the gold steering wheel on the
stock column which leads directly to a column mounted racing tach
with shift light. Body keyed paint covers the dashboard where a
polished plate houses retro AutoMeter gauges in a compact display
and a clock is embedded in the glove box door. A push button
shifter from Powertrain Control Solutions sits on the floor and
replaces any old school shifter you might expect and it's framed in
a snakeskin case. Black loop carpet mats cover the floor perfectly
and the black vinyl headliner is high and tight. All materials and
colors carry over to the finished trunk which is spotless and
houses the battery.
Drivetrain
Out on the rails is the Oldsmobile 394ci Rocket V8, polished and
clean and in full show mode. It has a roller cam and lifters, and
our consignor states that custom cylinder heads and a custom intake
manifold cap things off. On top of it, six Holley 97 2-barrel
carburetors, each with their own velocity stack in gold to match
the valve covers, are in charge of air and fossil delivery.
Polished headers shine bright and a TH350 3-speed automatic
transmission with a shift kit backs the Olds motor up, sending
power to the Pontiac rear axle. Power disc brakes are supplied up
front and power drums in the back.
Undercarriage
All very clean underneath, uniformly black until you encounter the
gold oil pan, where we find a drop of oil. The exhaust travels a
short distance and exits behind the front fenders while leaf
springs handle the suspension front and rear.
Drive-Ability
A tap of the gas and a turn of the key and the V8 unleashes an
unearthly rumble that just woke up half of Morgantown. Then a push
of a button with this nifty shifter and into Drive we go as we take
this lime gold rod for a ride. It's got more than adequate power
and tracks well and while not a slalom car, handles turn ins just
fine even with 165/80/R15's in front. The brakes work well and so
do all the gauges and operational items on the car. While Classic
Auto Mall represents that these functions were working at the time
of our test drive, we cannot guarantee these functions will be
working at the time of your purchase.
This is different. In fact, we've seen our share of street rods and
don't think we've seen anything quite like this. From the unique
color to the use of snakeskin trim inside, this presents as a
fantastic build with a showy engine and tall stance. It's a turnkey
show car and its comfortable ride is merely a bonus. Check it out
in person or call our Car Specialists with any questions you may
have.
Classic Auto Mall is home to more than 1,000 classic and
collectible vehicles for sale via consignment in a climate
controlled 336,000-square foot showroom (that's more than 8
acres!). The largest single location consignment dealer of classic
and collectible vehicles in the country is located in Morgantown,
Pennsylvania, just 1-hour west of Philadelphia off Exit 298 of the
I-76 Pennsylvania Turnpike. For more information visit
www.classicautomall.com or call us at (888) 227-0914. Contact us
anytime for more information or to come see the vehicle in
person.
With so many great cars, you know we have a lot to talk about, and
we do that each week on the Classic Auto Mall Podcast with host
Stewart Howden. Stewart discusses new inventory as well as trends
in consignments and car prices, while interviewing celebrities and
automotive professionals about amazing cars and their history. Tune
in each week to the Classic Auto Mall Podcast wherever you enjoy
listening. You can also watch on YouTube!
