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For Sale: 1954 Packard Clipper in Staunton, Illinois
Available now is this beautiful example of a 1954 Packard Super
Clipper Panama wearing a 2 door hard top body dressed in a two-tone
red and black paint. This car is in great condition and has already
gone through a restoration about 8 years ago. This Packard is
powered by the straight 8-cylinder engine mated to an automatic
transmission. The interior has been refinished in black and
red.
Upon joining Packard from appliance manufacturer Hotpoint in 1952,
president James Nance unveiled a new strategy for success. The plan
sought to distinguish the entry-level series from the larger
Packards, both visually and in prestige. Re-introducing the Clipper
name, he applied it to the least expensive Packards, although his
desire for a separate marque name was never fully implemented.
Clippers had simple trim, smaller engines, and fewer amenities,
while the uppermost Patrician series featured longer wheelbases and
more elegant ornamentation.
For 1954, Packard lines were further differentiated. The Clipper,
while retaining the family grille, received entirely new rear
fenders and was offered in three subseries to compete in the
mid-priced market. Least expensive was the Clipper Special,
followed by Deluxe and Super Clippers. At the top of the Clipper
Super line was the Panama, a handsome hardtop coupe. Just 3,618
were built. The Panama was powered by the mid-size Packard straight
eight, a 327-cu. in. version making 165 bhp.
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