Vehicle Description
1937 Chevrolet Master Deluxe Coupe
A favorite platform for modification, the Master Deluxe from
Chevrolet have been turned into lowriders, gassers, racers,
restomods, and good old American hotrods. Their iconic shape,
forward grille, and smooth body panels create a blank page for the
creative mind. They came in a variety of body styles in 1937
including four door sedans, two door coach, two door sedan,
business coupe, and sports coupe. That's a lot of choices in the
30's and is indicative of the innovative nature of the automotive
industry at that time and the changing tastes of the American
public for cars of different configurations.
For consignment, a 1937 Master Deluxe coupe sporting an all steel
body and having been tastefully modified without losing its
original charm keeping it smack dab in the middle of American
street rodding at its finest. You may eventually get to that rusty
shell that's been in your garage for 15 years, meanwhile here's an
opportunity to have a drivable, finished product just in time for
car show season! You can still tinker with your project and run to
the auto parts store in this sweet ride! If you share the builder's
vision and the cool customizations of this car, read on! Let's find
out what it has!
Exterior
Drink in the Red Wine Metallic that covers this car. They could
only dream of paint this nice in 1937! It shows off the lines of
this car very well, and what lines! Those lovely rear leaning
fenders put the car in motion even when it's standing still. And
those fenders, along with the running boards and body, are steel.
The bullet shaped LED headlights are painted to match with a modern
lens that is crystal clear. The tall, vertical grille is indeed
reminiscent of a waterfall. The windows, including the upper part
of the split windshield, are tinted. The way the rounded roofline
cascades into the descending trunk is truly classic and the whole
car seems to be pulled forward by the leaning bird-of-prey hood
ornament in gleaming chrome. Shaved door handles give way to a
remote entry system using the key fob while the Cadillac
taillights, license plate, and antenna are inset into the body. The
antenna has an embossed flame design encircling the depression for
a little nod to old school hot rodding. Two chrome oval exhaust
tips protrude past the valance and offset Cragar SS wheels give the
car a less than pedestrian stance. These two features hint that
this is not your grandfather's Master Deluxe. Engage the underglow
lights and all bets are off that this is anything close to stock.
As far as flaws, look closely and some imperfections in the paint
are noted including a few bubbles, scratches, and outright cracks
in the paint.
Interior
Full custom and leather in here, we're greeted with khaki colored
door panels and billet controllers. Three distinct sections make
for a simple and clean presentation on the door panel which
reflects the rest of the interior. The modern leather bucket seats
are power controlled and well bolstered and include headrests, all
in excellent condition. There is no second row of seats but that
didn't stop this beautiful khaki leather from flowing to the back
storage area which is neat, clean, and coordinated. A Grant wood
steering wheel with metal spokes provides a place for confident
directional manipulation, uh...steering. The dash features new
AutoMeter gauges with a vintage style font on a cream background
that is a stunning match for the interior. They sit just about
flush with the body colored metal dash and a modern AM/FM/CD radio
with Bluetooth is mounted on the passenger side. A floor-mounted
Hurst shifter is jacketed by a smooth leather shift boot and a
center console has a pair of cupholders and a storage bin. The
lower steering column is wrapped in the same low pile tan carpet
that covers the floor, all in very good condition. The soft
stitched headliner is color matched to the interior and is in great
shape. Let's not forget the massive trunk which is completely
finished in leather, mirroring the tuck and roll of the interior,
and smooth carpet. We just changed our mind about using this car as
a parts hauler for your project car, it's too nice!!
Drivetrain
An 80's era 350ci V8 is topped with an Edelbrock intake and
4-barrel carburetor. Lots of chrome under here including the rocker
covers which retain roller rockers and pushrods tied to a consignor
stated high lift camshaft. All the power is harnessed by a Muncie
M20 4-speed manual transmission heading back to a 12 bolt rear and
2.73 gears with positraction. Power disc brakes up front, power
drums in the rear.
Undercarriage
Not quite as showy down here as it is above, but decent driver
quality underbelly. The rear differential cover is chromed and
could use a good buff, while the dual exhaust has some typical
surface rust but is intact. The exhaust leads from headers back to
chambered mufflers and out the back with two chrome tips. Coil
spring suspension is found up front while leaf springs with some
surface rust are out back.
Drive-Ability
The car started right up thanks to the HEI ignition and Painless
wiring harness with an exhaust note that could be heard in the Napa
Valley. Into gear she went and we noticed a bit of clutch chatter
as we rolled out of the garage. We coaxed the car around the test
loop with no issues, it shifted fine and had adequate acceleration.
We noted the seats were comfortable and the interior was a nice
place from which to control this '37. Power brakes are up for the
challenge of slowing and stopping the car. We note the horn is
inoperable.
This is a nice build with all the right ingredients, starting with
red wine! The paint, tinted window, and stunning interior render
this "ready for show" car you can confidently take to cruise
nights, car shows, and cars and coffee events. It's a very nice
recipe for a classic platform, now belly up to the bar and take a
closer look!
12GA0945536
12-Buffalo, NY Assy Plant
GA-Master Deluxe
09-September Build
45536-Sequential Unit Number
Classic Auto Mall is home to more than 1,000 classic and
collectible vehicles for sale via consignment in a climate
controlled 336,000-square foot showroom (that's more than 8
acres!). The largest single location consignment dealer of classic
and collectible vehicles in the country is located in Morgantown,
Pennsylvania, just 1-hour west of Philadelphia off Exit 298 of the
I-76 Pennsylvania Turnpike. For more information visit
www.classicautomall.com or call us at (888) 227-0914. Contact us
anytime for more information or to come see the vehicle in
person.
With so many great cars, you know we have a lot to talk about, and
we do that each week on the Classic Auto Mall Podcast with host
Stewart Howden. Stewart discusses new inventory as well as trends
in consignments and car prices, while interviewing celebrities and
automotive professionals about amazing cars and their history. Tune
in each week to the Classic Auto Mall Podcast wherever you enjoy
listening. You can also watch on YouTube!
