Vehicle Description
1937 Ford Model 78 5 Window Coupe
On January 18, 1937, the twenty-five millionth Ford automobile
rolled off the Rouge Plant assembly line. Ford used the car in a
number of ads to promote the quality and value of its automobiles.
The 1937 Ford featured a more rounded look with fine horizontal
bars in the convex front and hood-side grilles. The front grille
was V-shaped, rather than following the fenders into a pentagon
shape, as on the 1936 model. Faired-in headlights installed in the
front fenders were a major modernization found on both the Standard
and DeLuxe trim versions, and the introduction of an all steel top
for the passenger compartment. The Standard could be distinguished
from the DeLuxe by the body color radiator grilles and windshield
frames while the DeLuxe had walnut woodgrain window mouldings and
exterior trim brightwork, and a woodgrain finish applied to the
interior window trim. A larger water pump was used to help aid in
cooling. 'Slantback' sedans gained a rear trunk door, though space
was limited, and 'Trunkback' versions continued gaining sales. The
station wagon had seating for eight passengers. A 4-door
"convertible sedan" with roll up windows was offered in small
numbers in the DeLuxe series. Also, new seats were used.
For consignment, a 1937 Model 78 5 window coupe hot rod if you
will, and in tastefully done form. A design so wildly popular among
hot rodders, that about the only thing topping this body style is
the 1939/1940 Ford coupe. This numerous best of show winning car is
all metal, retains its beautiful bulbous design, running boards,
and nice chrome abounding. Tinted glass and 255 cubes of worked
over flathead iron, a custom interior and some snappy wheels all
work to bring a breath of fresh air here in our Hallowed Halls of
Classic Auto Mall.
Exterior
All of the steel for this coupe, bathed in very nice and very deep
Garnet Red Metallic 2 stage paint, adorned with near perfection for
the chrome and brite-work. This allpresents to us as a rolling work
of art. Very little was left unturned on this restoration, as the
lines are straight, gaps are really nice, and steel is straight
save for a few chips and cracks on the body lowers. The factory
hood has been retained and the cowl sides are included with the
car, but leaving them off for the world to view the mechanical
jewelry within adds to the aggressive look. The large teardrop
shaped sealed beam headlamp bezels flank a horizontal ribbed curved
V grille that zooms rearward emulating a heart shape. An embossed
body bump out spear works its way back on either side along the
beltline of the slightly curved sides. At the gracefully curved
rear of this car, we see 2 tinted and chrome bezel teardrop style
tail lights, almost getting lost in the deep field of Garnet Red
paint but managing to hold their own. From the front and rear split
and lightly smoked glass to the undulating French curve fender and
connecting running boards and the sparse but effectively installed
chrome we are smack dab in the middle of the Art Deco era and we
are looking good! Gleaming chromed and spit polished 15-inch US Mag
wheels are dressingup the all 4 corners and come to us wrapped in
like new staggered width blackwall rubber.
Interior
A swing of the door, and we shake hands with custom embossed and
smooth tweed gray panels playing together with the chrome upper
sills to make up the door panels. Shiny door handles and window
cranks are within this field of gray tweed,all very nice,but with
some notable scuffing on them. Slipping inside, just beautiful
tight tuck and roll stitched and piped edged leather low back
bucket seats provide the perfect posterior position for you and
your passenger. These seats are nice and wide with neatly curved
backs so they offer up plenty of room and are flanking a custom
console with a large storage bin,twin cupholders and a long
armedshifter just in front. A thick rimmed rally style steering
wheel sits atop and adjustable column that fronts the dash. This is
now all custom covered in a full metal black steel jacket and
highlighted across its width by antique white face Dolphin gauges,
a few knobs, toggles and pulls, a SunPro Super Tach II, and a Sony
AM/FM/CD player in front of the passenger. A 12 volt power port
resides at the bottom dead center under the dash and very nice
charcoal black carpeting floods the floor. Wonderfully comfy and
ergonomically laid out for the most discriminating hot rod driver!
A shout out to the trunk which is also dressed up to the nines in
more charcoal black carpeting within its confines.
Drivetrain
Peering into the open sides beneath the V-shaped hood, and we are
met with a consignor-stated 255ci flathead V8 power plant in red
and aluminum splendor. On top of this blinged out masterpiece is a
Holley 4-barrel carburetor, Offenhauser intake manifold, and
chromed air cleaner assembly. Capping off the block arealuminum
Edelbrock cylinder heads and on the back is a 3-speed automatic C4
transmission and this pushes power rearward to a Ford 9" rear axle.
Ultra clean and highly polished, just the way I like it.
Undercarriage
Fairly clean and totally restored, no rust here with a black
painted frame, red suspension, red rear axle, and near flawless
black painted sheet metal for the flooring. Power disc brakes are
on all 4 corners to provide the whoa factor and a like new
stainless steel exhaust system complete with headers and glasspack
style mufflers snakes its way rearward through the structurally
sound framework, and very nice undercarriage of floor pans, toe
kicks and rockers...all rust free. The suspension is Mustang II
style in the front and leaf spring in the rear.
Drive-Ability
She fired right up with a low rumble for an idle, and off to the
test track where we made plenty of noise, experienced wonderful
acceleration, smooth shifting transmission, and good solid
handling. All functions were working fab at the time of my test
drive.
Take the very popular for the time design, spice it up with 2 stage
Garnet Red paint job and pepper on some chrome on the exterior,
stitch a bunch of black and gray leather and tweed to create a
great comfy interior, a full on custom dash, and we have a real
winner. And do not forget the rod mods like the tinted glass,
teardrop tail lights, an exposed engine bay and of course the
flathead 255ci engine all blinged out to the heavens. 1937 never
looked so good!
Classic Auto Mall is a 336,000-square foot classic and special
interest automobile showroom, featuring over 850 vehicles for sale
with showroom space for up to 1,000 vehicles. Also, a 400 vehicle
barn find collection is on display. This vehicle is located in our
showroom in Morgantown, Pennsylvania, conveniently located just
1-hour west of Philadelphia on the I-76 Pennsylvania Turnpike. The
website is www.classicautomall.com and our phone number is (888)
227-0914. Please contact us anytime for more information or to come
see the vehicle in person.
