Vehicle Description
In America, during the late 1950s, it became clear that bigger
being better was not always the way to go. The late 50s recession
put a huge dent into what had been a booming car industry. American
Motors with their smaller more economical cars had one of its best
years. Also, those funny looking foreign cars were a hit with
college kids. Detroit decides this is a market to explore. While GM
jumped in with both feet and spent millions on the Corvair, Ford
and Chrysler decided to build scaled down versions of big cars.
Ford gave us the Falcon and Chrysler, first, the Plymouth Valiant
and later the Dodge Lancer. In 1960 the Valiant was a huge, out of
the box, success but, hedging their bets, Chrysler didnt build a
car for Dodge. Dodge dealers demanded their own low end small car
and so was born the Lancer. We are offering a very handsome very
red, only repainted once, Being aimed at a more upscale clientele
than a Valiant, the Lancer was a much more fully appointed car. It
has push button 3speed automatic with push buttons and powered by
the evergreen 225 cu in 145 hp classic Slant-6. In 1963, the Lancer
would become the Dart.
