The 1971 Ambassadors received minor changes and improvements from the overhauled 1970’s models. The marketing tag line for the year was the underdog asking If you had to compete with GM, Ford and Chrysler, what would you do?; — that was answered by AMC including more features, advantages, and benefits for buyers of its cars compared to the models from its
much larger competitors. This was reflected by shuffling the Ambassador models for 1971 and by including more equipment in the standard feature list. The previously nameless base models were dropped, as the sedan-only DPL trim line was relegated to base model status, and a new top-line Brougham trim line was added above mid-line SST models. Both the SST and Brougham versions came as two-door hardtops as well as four-door sedans and station wagons.