1940 Ford Deluxe Coupe
The clean styling of Ford's 1940 offerings was one factor that
drove sales to more than five hundred thousand units, a jump of
more than fifty percent over the previous year. Part of this
popularity could no doubt have been attributed to Eugene "Bob"
Gregorie's influence on the stylists who penned this design while
he was chief of Ford's design department, a post that he held from
1935 to 1943. It was a freshening up of a styling concept first
introduced in 1939 by the addition of a new front end design.
Sealed beam headlights were offered for the first time by the
automaker on the 1940 model. Aside from being a major safety
improvement, their design contributed considerably to the new
For consignment, a custom Ford business coupe. Slightly modded and
upgraded, refreshed with new materials and designs, and a built
flathead V8 to make it loud and proud. An all-steel car, all
buttoned up and retaining all of its Art-Deco styling for the aero
look. A "phat" fat Ford if you will.
Bathed in Jade Green Metallic paint, we see straight slab steel
panels, rounded front quarters, and a small running board
connecting to a smaller rear fender. Rounded is the key word for
the design of this car. From the front bumper to the rear bumper,
we note nothing else but curvaceous curves. The backs of said
bumpers have been darkened and now make an interesting reflection
on the grille and front and rear fenders. It took me a while but
'tis the reflection of the back of the bumper in those grilles. A
tall beaked hood floats above the vertical ribbed V curved grille,
and dual side grilles flanking it. Headlights are embedded into the
front fenders with large bezels that also house the high mounted
signal markers. On the rear are shiny sergeant stripe bezels and
lenses. A rounded trunk which is very spacious is very cleanly
refinished with a rubber mat between the tail lighting. Rounded
corner side windows and a rear oval window are noted to be cut onto
the body and accentuate the rounded body lines. 14 and 15-inch
Torque Thrust wheels with chipped black paint are on the front and
rear respectively. These are wrapped by 205/70R14's in front, and
larger N50-15's on back.
A swing of the large doors and we can shake hands with smooth black
vinyl with a nice tuck and roll insert which is defined by white
piping. Chrome actuators are on as well as rocker switches for the
power windors. The sills are painted in gloss black. Looking
towards the front seat, in low back split bench styling with smooth
bolsters, tuck and roll inserts, and more white piping are all
covered in black vinyl showing nicely. Black carpeting covers the
floors neatly and in the center is an undulating piston topped
shift lever. A white rimmed 3 spoke steering wheel is fronting a
black painted dash with a ribbed brushed aluminum cluster holding
white face VDO gauges. This all metal dash is sprinkled with knobs
and pulls as well as auxiliary gauges hanging below and has an
aftermarket AM/FM/Cassette player in front of the passenger seat.
The back of the compartment is now seatless and just covered with
black carpeting. A wrinkled black vinyl headliner is floating
A lift of the big bulbous hood, and we have engine bling bling
blinding us. It's now a stout 255ci flathead V8 courtesy of a 1953
Mercury. This has beautifully cast ribbed Offenhauser aluminum
cylinder heads and an Edelbrock dual 2bbl intake manifold up top.
Gray wiring snakes its way to each cylinder and we note a 12 volt
conversion has been performed along with having a chrome alternator
installed. On the back is a 3-speed manual transmission borrowed
from a 1936 Lincoln Zephyr. A Ford 8-inch rear axle has been put on
to handle the tire turning.
All very clean and rust free with a solid drilled X frame
supporting the car with ease. Floor pans and rockers are excellent
as are toe kicks and inner fenders. A solid axle and transverse
leaf spring suspension in front and a leaf spring rear suspension
are seen, as are disc brakes upfront and drum brakes on back. A
clean and dual exhaust system with Turbo mufflers snakes its way
from the engine to the X frame crossover where it continues on to
end in chrome tips under the rear bumper.
While capable of running, our consignor states that the fuel system
needs some work. Some steel and rubber lines will need replaced
before you can go hot rodding.
Here we have a custom car, modded with a beautiful looking and
powerful 255ci V8 engine, with added bling, eye candy interior and
solid steel Jade Green Metallic exterior in beautiful sculpted
round form. Even the glass is round, and all is well with this
Deluxe coupe from 1940...but it can cut the mustard when needed. A
sleeper?? Oh yeah! Make life a big bowl of diamonds and check this
one out in our Hallowed Halls.
Classic Auto Mall is a 336,000-square foot classic and special
interest automobile showroom, featuring over 650 vehicles for sale
with showroom space for up to 1,000 vehicles. Also, a 400 vehicle
barn find collection is on display.
This vehicle is located in our showroom in Morgantown,
Pennsylvania, conveniently located just 1-hour west of Philadelphia
on the I-76 Pennsylvania Turnpike. The website is
www.classicautomall.com and our phone number is (888) 227-0914.
Please contact us anytime for more information or to come see the
vehicle in person.