For Sale: 1940 Cadillac Series 72 in Morgantown, Pennsylvania

Vehicle Description

1940 Cadillac Series 72 Sedan

LaSalle sales had consistently exceeded Cadillac's since 1933, however, management decided to discontinue the brand after 1940 as Cadillac's reputation was better established. In anticipation of Lasalle's departure, and with Cadillac management apparently confident that the Great Depression was in its waning days, the 1940 line was broad and bold. Cadillac's catalog listed over forty body styles across six series, one of which was the new Series 72, a smaller companion to the Series 75, the top-of-the-line V-8-powered models coach built by Fleetwood. Many of the Series 75's formal sedan and limousine body styles were available on the Series 72, but on a chassis that was three inches shorter (at 138-inches). External differences and changes were limited to unique high-mounted taillights. The recirculating ball steering was tested on the Series 72 for 1940 and installed on all Cadillac models for 1941.

Proudly offered for consignment, the beneficiary of restoration 18 years ago and still showing very nicely for this one of 1,525 Series 72 cars which accounted for roughly 12 percent of Cadillac's sales for the 1940 model year. However, this one year wonder did not return to the line up after its inaugural production year, making it somewhat of a rarity among mid-century Cadillacs. From the body to the interior, the undercarriage to the engine it's all been done and then sparingly driven and always garage kept. We present to you a 1940 Cadillac Series 72 that is ready for you to drive, show and enjoy.

Offered here in Cadillac's black, is this 1940 Series 72 Sedan that wears an older restoration that has been well-cared for and still presents well. The year 1940 was the last for side mounted spare tires on a Cadillac but they were not optioned onto this particular car. Instead we see swooping fenders with squared off rear sections flanking a dramatic horizontal ribbed chrome grille led above by the Cadillac crest and flying goddess hood ornament. Running boards were going in the way of the dinosaur, but were still available as a no-cost option and are seen on this particular car. They do an exuberant job of connecting the well penned pontoon style fenders and provide slip free entrance and exit for the driver and passengers. Chrome and brite work is in good condition, as are the all steel panels which are straight with well minded gaps. Bringing up the rear is a humpback style trunk flanked on either side by large ribbed rectangle tail lights and a Cadillac script bumper below. Extremely wide white wall tires in 16" format wrap the steel wheel and their standard issue Cadillac covers.

A very comfortable camel leather bench seat reaches out from door panel to door panel which presents nicely and are wrapped in camel as well. These panels are decorated with chrome cranks and handles and highlight the woodgrain finished steel window surrounds above. The simple woodgrain pattern follows to the painted metal dash and is adorned with plenty of Art Deco styled chrome accents, and clean gauges. The styling reminds this writer of a chromed version of an old Wurlitzer jukebox. A very nice brown steering column reaches out from under the dash and has a beautiful banjo style chrome and cream bakelite steering wheel atop said column. A divider can be raised from the back of the front seat to keep the rear seat occupants' conversations private from their chauffeur's prying ears. The rear bench in matching camel leather affords plenty of legroom, and sports individual back cushions with a fold down center armrest and as an added bonus, 2 seats can be lifted and unfolded from the rear of the front seat and floor. A tight vinyl headliner in more camel coloring covers the expansive roof and very clean carpet is noted below.

346ci of flathead power in a V8 formatted engine, rated at 140 horsepower, sits comfortably under the massively long hood. A three-speed selective synchromesh manual transmission puts power to the back wheels. A Hotchkiss semi-floating rear weighing in with a 4.31 ratio is on to whisk you down the road.

Too long to fit on our lift but tall enough off the ground to get a peek allowing us to see an invasive rust free flooring and frame with only minor surface rust on the usual suspects. Independent coil spring front suspension works with leaf spring rear suspension to provide the cushy Cadillac ride and drum brakes bring you to a halt effectively.

An easy starter after a turn of the key, and we were off for the test drive. I took the rear passengers' seat and my cohort drove me around our test track. But I digress and all worked well, with smooth ride, nice acceleration and smooth manual shifting thanks to the talented feet of my "chauffeur". All was working well on our drive save for the brake lights not illuminating and the horn not blowing.

The Cadillac name has always carried an aura of prestige and this Series 72, with its immense length and fine condition makes it a car worthy of any collection. For the very best in a Cadillac luxury from a bygone era, this Series 72 Sedan is a car that can hold the whole family and is ready for the open road.

Classic Auto Mall is a 336,000-square foot classic and special interest automobile showroom, featuring over 650 vehicles for sale with showroom space for up to 1,000 vehicles. Also, a 400 vehicle barn find collection is on display.
This vehicle is located in our showroom in Morgantown, Pennsylvania, conveniently located just 1-hour west of Philadelphia on the I-76 Pennsylvania Turnpike. The website is and our phone number is (888) 227-0914. Please contact us anytime for more information or to come see the vehicle in person.

Vehicle Details

  • 1940 Cadillac Series 72
  • Listing ID: CC-1606272
  • Price: $44,000
  • Location:Morgantown, Pennsylvania
  • Year:1940
  • Make:Cadillac
  • Model:Series 72
  • Exterior Color:Black
  • Interior Color:Camel
  • Transmission:Manual
  • Odometer:69100
  • Stock Number:3989
  • VIN:7320399
Listed By:
Classic Auto Mall
6180 Morgantown Rd.
Morgantown, PA 19543

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