Vehicle Description
1940 Mercury Eight Coupe GORGEOUS FIRST-YEAR EXAMPLE OF THE UPSCALE
MERCURYSPECTACULAR RESTORATION & PRESENTATION THROUGHOUTHANDSOME
DARK BLUE PAINT OVER RICH BURUNDY INTERIOR95 HP 239 CI FLATHEAD V-8
/ 3-SPEED MANUALFACTORY AM RADIO, MANIFOLD HEATER, COLUMN
SHIFTERDESIRABLE FEATURES INCLUDE BUMPER GUARDS & TIPSFORMER ONWERS
INCLUDE AACA PRESIDENT & BENNY BOOTLEFIRST YEAR FOR THE UPMARKET
MERCURY MODEL LINE Named after the swift, winged messenger of
Greco-Roman mythology, the new-for-1939 Mercury nameplate was
championed by Ford Motor Company president Edsel Ford and
exemplified the companys bold new growth strategy. Riding a
longer-wheelbase chassis than the Ford model line, the upscale
Mercury marque exuded an image of speed and style and was
positioned between the entry-level Ford models and Lincolns
top-of-the-line Zephyr. From launch, Mercury competed head-on with
Chrysler and Dodge, GMs Buick, Oldsmobile and Pontiac marques, as
well as Hudson and Nash. Mercury styling cues included fashionably
curved fenders and rounded bodylines, plus a crisply pointed
frontal treatment, the product of Edsel Fords affinity for
speedboats and the yacht-design background of Ford styling chief
Bob Gregorie. When production began, Mercury offered a focused line
of four body styles, included a choice of two- or four-door
'beetleback' sedans, a notchback sedan coupe, and convertible
coupe. All were V-8 powered and prices ranged from around $915 to
just over $1,000. Offered from the historic first year for Mercury
production, this sleek 1939 mercury eight Coupe is the product of a
detailed, high-quality restoration and looks fabulous with its dark
blue paint over burgundy upholstery. Powered by the venerable 239
cubic-inch Flathead V-8 engine exclusive for 1939 for the Mercury
model line, this sleek Coupe is equipped with a column-shifted
3-speed manual transmission, plus a factory AM radio and
manifold-type heater, plus desirable bumper guards and tips
providing additional distinction. Former owners include an AACA
president and the Benny Bootle Collection. In addition to being the
first Mercury production year, 1939 also marked the debut of Ford
Motor Companys brand-diversification strategy, which would continue
through the 1990s. If youre looking for a highly usable,
show-worthy classic car that is also quite uncommon today, the
early mercury models are a great option for smart collectors and
enthusiasts. With its high-quality restoration and noted former
collector/owners, this first-year Mercury Eight Coupe offers many
possibilities for its next owner. See it today call us for a
viewing appointment and get ready to hit the road or the show field
with this wonderful 1939 Mercury Eight Coupe!
