Vehicle Description
1940 Mercury Eight Coupe GORGEOUS FIRST-YEAR EXAMPLE OF THE UPSCALE
MERCURYSPECTACULAR RESTORATION & PRESENTATION THROUGHOUTHANDSOME
DARK BLUE PAINT OVER RICH BURUNDY INTERIOR95 HP 239 CI FLATHEAD V-8
/ 3-SPEED MANUALFACTORY AM RADIO, MANIFOLD HEATER, COLUMN
SHIFTERDESIRABLE FEATURES INCLUDE BUMPER GUARDS & TIPSPREVIOUSLY
OWNED BY AACA PRESIDENTFIRST YEAR FOR THE UPMARKET MERCURY MODEL
LINE Named after the swift, winged messenger of Greco-Roman
mythology, the new-for-1939 Mercury nameplate was championed by
Ford Motor Company president Edsel Ford and exemplified the
companys bold new growth strategy. Riding a longer-wheelbase
chassis than the Ford model line, the upscale Mercury marque exuded
an image of speed and style and was positioned between the
entry-level Ford models and Lincolns top-of-the-line Zephyr. From
launch, Mercury competed head-on with Chrysler and Dodge, GMs
Buick, Oldsmobile and Pontiac marques, as well as Hudson and Nash.
Mercury styling cues included fashionably curved fenders and
rounded bodylines, plus a crisply pointed frontal treatment, the
product of Edsel Fords affinity for speedboats and the yacht-design
background of Ford styling chief Bob Gregorie. When production
began, Mercury offered a focused line of four body styles, included
a choice of two- or four-door 'beetleback' sedans, a notchback
sedan coupe, and convertible coupe. All were V-8 powered and prices
ranged from around $915 to just over $1,000. Offered from the
historic first year for Mercury production, this sleek 1939 mercury
eight Coupe is the product of a detailed, high-quality restoration
and looks fabulous with its dark blue paint over burgundy
upholstery. Powered by the venerable 239 cubic-inch Flathead V-8
engine exclusive for 1939 for the Mercury model line, this sleek
Coupe is equipped with a column-shifted 3-speed manual
transmission, plus a factory AM radio and manifold-type heater,
plus desirable bumper guards and tips providing additional
distinction. Former owners include an AACA president and the Benny
Bootle Collection. In addition to being the first Mercury
production year, 1939 also marked the debut of Ford Motor Companys
brand-diversification strategy, which would continue through the
1990s. If youre looking for a highly usable, show-worthy classic
car that is also quite uncommon today, the early mercury models are
a great option for smart collectors and enthusiasts. With its
high-quality restoration and noted former collector/owners, this
first-year Mercury Eight Coupe offers many possibilities for its
next owner. See it today call us for a viewing appointment and get
ready to hit the road or the show field with this wonderful 1939
Mercury Eight Coupe!
