The customizing of 1956 Chevrolets to resemble the 1956 Cadillac El
Dorado was the vision of a wealthy Detroit industrialist and
automobile enthusiast, Reuben Allender. By mid-year 1956 R.
Allender & Company had designed and built the first of the El
Morroccos. The design team started by taking brand new 1956 Bel Air
convertibles, stripping off all body moldings and cutting off
taillights, then epoxy bonding fiberglass tail fins to the quarter
panels, refinishing the bodies in white and adding extensive custom
moldings and door "saddle" trim to complete their look. Many of the
new trim components that R. Allender & Company used to replicate
the Cadillac look were actually from other cars and brands but were
used in clever ways to appear custom and hide their formerly common
usage. The result was a scaled-down El Dorado that was available
for purchase from the local Chevrolet dealer but at a lower cost
than the Cadillac it was emulating. By September of 1956, the El
Morocco had made its way to the cover of Motor Trend Magazine. This
rare example was discovered in a Pennsylvania backyard among a
deteriorating Chevy collection. The El Morocco components were
still complete as all the added parts were made of fiberglass,
stainless steel, or cast aluminum. Powered by a 265ci V8 engine and
paired to a Powerglide 2-speed automatic transmission, this vehicle
received an award-winning restoration. It has won numerous awards
since its completion including AACA Senior and Chevy Vette Fest
Golden Spinner. Options on this example include radio, power
steering, power brakes, power windows and seat. One of only two
known to exist from an estimated total production of 16. ** PREVIEW
1956 Chevrolet Custom
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