1946 Ford Super Deluxe
The pent-up market created an unprecedented demand for new cars.
Ford's advertising agency, J. Walter Thompson, created a brilliant
teaser campaign: "There's a Ford in your future." Until July, it
showed only parts of the "new" Ford in a crystal ball; then there
was a publicity blitz culminating in "V-8 Day" on October 26, 1945.
More than a million Americans flocked into showrooms for the public
introduction, and nearly half a million promptly placed their
For consignment, a really nice example of the 1946 version of the
Super Deluxe, in rodded form. Post war production was very erratic
with numerous prewar parts being used on cars after the war ended,
and production began to ramp up, however there could be many
iterations between some year model cars due to usage of various
parts. This car has some of those, and many beautiful features,
including a 350ci V8, a 3-speed automatic and an upgraded custom
interior. 1946 never looked so super deluxe!
Bathed in red all panels are laser straight, and gaps show great,
in well minded steel form. They are covered in red paint, that is
nice and deep, with no inclusions, no faults, and little
imperfections. Outside trim was nearly identical to the 1942 except
for the new horizontal grille consisting of three stainless steel
bars below a massive, chrome-plated pair of Ford "wings." The
grille sported red striping within ridges in the metal. The deck
lid, meanwhile, carried two horizontal strips of stainless below
the license plate, and color selections were greatly improved over
those of 1941-1942. Bumpers and badging are in excellent condition.
Spears of chrome are running from bow to stern at the belt line
just for a little extra bling. A spear is also in each fender as a
highlighter as well as on each rocker at the bottom. Black wall
tires wrap FORD logo capped cast 5 spoke wheels. A side view says
it all where here you can view its sexy lines which curve nicely
throughout this design.
2 gray broadcloth insert with tuck and roll buckets which have red
smooth vinyl bolsters are in front of a rear bench delete which is
now a speaker housing box. A small black shifter console is in the
center and this all floats in a sea of red carpeting. A tilt column
rally steering wheel fronts the original and restored chrome dash
in art deco style. This includes a lot of chrome bezels and
vertical ribs, and a lineup of square gauges in front of the rally
steering wheel. To the driver's right is a large round speedometer
now blackface with red numbers. In the center vertical chromed ribs
are on top of a new AM/FM/CD player stereo system. Continuing with
the art deco styling is a large round clock in front of the
passenger with more chromed attachments all in a background of
painted red steel. To drivers left, there is an aftermarket trio of
gauges hanging below the dash. A nice tight off-white headliner is
above, and in that aforementioned box behind the buckets is an
access door for more storage.
A lift of the protuberant round hood we now see a 350ci V8 residing
within its confines. This mill has a 4-barrel carburetor feeding
it, and a TH350 3-speed automatic transmission on back. A 10-bolt
rear axle spins the tires.
With plenty of black rattle can paint which covers some minor
surface rust underneath, and solid black frame, we tend to believe
that this car is structurally solid, and presents no problems, at
least with this evaluation on our lift. A slightly rusted exhaust
system is seen as well as solid rockers and supports. Glasspack
style exhaust is in and it works in unison with independent coil
sprung front and 4 link with coil springs on back. Power disc
brakes are now upfront, and power drums on the back. Noted this is
a 1978 C body chassis from a Monte Carlo
This car fired right up and handled the test track with ease. The
only problem experienced was the wipers not working. All else
worked swimmingly. power steering and power brakes makes it a
pleasant easy driver.
Turn the key and go in style of the Super Deluxe from Ford in 1946.
The work has been done, all you need to do is drive up Main Street
and turn heads or go win some trophies!
Classic Auto Mall is a 336,000-square foot classic and special
interest automobile showroom, featuring over 600 vehicles for sale
with showroom space for up to 1,000 vehicles. Also, a 400 vehicle
barn find collection is on display.
This vehicle is located in our showroom in Morgantown,
Pennsylvania, conveniently located just 1-hour west of Philadelphia
on the I-76 Pennsylvania Turnpike. The website is
www.classicautomall.com and our phone number is (888) 227-0914.
Please contact us anytime for more information or to come see the
vehicle in person.