In 1948 Ford unveiled the first all-new American automobile design since the end of World War II. The new car was a stark departure from the outgoing model designed seven years earlier, with integrated pontoon fenders, a modern ladder frame, independent coil suspension in the front with semi-elliptical springs in back, as well as an engine placement further forward to allow for increased passenger room. The new Ford, nicknamed the "shoebox," was offered with both a 3.7L inline-six and a 3.9L flathead V8 producing 90 and 100 horsepower, respectively. With other manufactures slow to produce a redesigned consumer car, the Shoebox was an overwhelming market success and became an American icon overnight.
This 1950 Ford Custom Deluxe Convertible comes from long-term ownership and was recently treated to a detailed restoration. The Shoebox is finished in a beautiful bright red over a black and red vinyl interior with a matching black convertible top, all of which appear brand new. The 3.9L V8 engine was rebuilt within the last ten years to factory specifications. The result is a 1950 Ford Custom Deluxe that not only looks fresh off the showroom floor but performs flawlessly under any conditions. The three-speed manual transmission is smooth and effortless, and the automatic convertible top works precisely as intended. This Custom Deluxe is a beautifully preserved and restored piece of classic Americana ready to be enjoyed by its new owner.