For Sale: 1960 Dodge Dart in Greenville, South Carolina

1960 Dodge Dart  Phoenix

• WONDERFUL CONDITION
• BEAUTIFUL ORIGINAL INTERIOR
• DISPLAYING 91,463 ORIGINAL MILES!
• FIRST PRODUCTION YEAR DODGE DART
• RARELY SEEN PHOENIX 4-DOOR HARDTOP
• ONE OF ONLY 13,361 BUILT
• 318CI “RED RAM” V8 ENGINE
• AACA DRIVER PARTICIPATION RECIPIENT
• INCREDIBLE DOCUMENTATION INCLUDES OWNER’S MANUAL, DEALER BROCHURE, COLOR CHIP GUIDE, PREVIOUS TITLE & REGISTRATION COPIES, CORRESPONDENCE LETTERS, OVER 20 YEARS’ WORTH OF INVOICES AND RECEIPTS, LAWRENCE WELK POSTCARD, RESTORATION PHOTOS AND MUCH MORE!
• STUNNING FACTORY CORRECT COLOR COMBINATION
• METICULOUSLY MAINTAINED
• PERFORMS WONDERFULLY
• THE PERFECT CLASSIC MOPAR TO DRIVE AND ENJOY
• A COLLECTOR’S DREAM!
• OPTIONS INCLUDE:
• POWER STEERING
• AM RADIO
• WHITEWALL TIRES
• FENDER SKIRTS

The 1960 Dodge Dart Phoenix 4-door Hardtop featured here is finished in its factory correct color combination of Fawn Beige over an original brown and light grey interior. This classic Dodge comes from the first year of Dart production and has known history dating back to 1965 when it was acquired by a long term owner in Chicago. A meticulously maintained example, this Phoenix has traveled only 91,000 miles from new and is the recipient of a Driver Participation Award from the Antique Automobile Club of America (AACA). 

HISTORY OF THE DODGE DART
For 1960 the Chrysler Corporation was looking to re-establish its branding due to slowing sales in the DeSoto division. Plymouth was rebranded as more of a mid-level luxury car with their now-famous “suddenly it’s 1960” campaign while the new Dodge models were pushed as an entry-level economy Mopar. The new Dart was designed by Virgil Exner and featured a low silhouette with long sculpted lines particularly in the rear fenders, a design that Dodge billed as “providing an expression of fleetness and power.” The Dart was offered with three levels of trim; these included the Seneca, mid-range Pioneer, and the premium Phoenix, which was especially stylish in its pillarless 4-door hardtop configuration. The Dart was a big success for Chrysler and gave Ford and Chevrolet some real competition. Their success is most likely partially due to a sales push of their sponsorship of the Lawrence Welk Show in October 1959.

Year:

1960

Make:

Dodge

Model:

Dart Phoenix

Color:

Fawn Beige

Mileage:

91,463

Stock Number:

406964JS_Dart

Engine:

318CI 255 HP V8

Transmission:

2-Speed Power