Vehicle Description
The sensation of the 1933 New York Auto Show was the stunningly
streamlined 1933 Silver Arrow. Capitalizing on that success, for
1934 Pierce cleverly combined stock front fenders, hoods and cowls
with a new streamlined body closely resembling the original Silver
Arrow from the cowl back. These cars were marketed as "Silver
Arrows" in hopes that the glamorous, futuristic look remembered
from the New York Auto Show car would result in increased sales.
This car has had a body off restoration done in the early 1990s. It
is powered by Pierce's new long-stroke 385ci straight-8 engine
producing 140bhp. In 1933 Pierce-Arrow Motor Company demonstrated
its new dream car, the Silver Arrow, at that year's Chicago World's
Fair. Dubbed "The car of 1940, in 1933," it was so far ahead of its
time. The car proved so popular with World's Fair visitors that the
company produced a new model by the same name the following year,
and the 1934 Pierce Arrow remains a classic of the '30s-era art
deco school of design. Built on a 144-inch wheelbase, the Silver
Arrow's more conventional styling borrows from the show car's
streamlined shape, especially in the integrated headlights, unique
window treatments and distinctive two-tone paint scheme. Other
interesting details include sculpted bumpers, twin-lens taillight
treatment and multiple engine cover vents. The cabin is rich in art
deco touches: sculpted steering wheel, a beautiful chromed
instrument cluster in the center of the dash, cloud-inspired
seating and rich burled wood trim. It was given a photo-documented,
professional body-off restoration in the early 1990s and remains in
concours condition to this day.
