In 1999, Advertising Age declared the car's not-so-small ad
campaign to be the best campaign of the last 100 years, besting
Coca-Cola, Marlboro, Nike, and McDonald's. The quirky concept and
copy-which, according to Advertising Age, "Gave advertising
permission to surprise, to defy and to engage the consumer without
bludgeoning him about the face and body"-was a game-changer for the
entire industry. The "Think Small" line and accompanying
self-deprecating copy was written by Julian Koenig, who was also
responsible for naming Earth Day and coming up with Timex's "It
takes a licking and keeps on ticking" tagline. He's also
half-responsible for daughter Sarah Koenig, whom you may know from
NPR's This American Life and Serial.
For consignment a 1968 version of the ubiquitous Beetle, restored,
and mechanically has had the '"once over" in 2018, and runs just
great. Sporting its original wheels with new trim rings, very
little surface rust, and would be considered as totally
"de-bugged".
Exterior
Beige adorns this curved steel paneled beetle shaped V-dub. A few
chips in it, and some early signs of minor rust can be seen
particularly on the hinges of the doors, and below the front
"trunk" door, but in great drivable shape. Chrome is nicely
preserved in the bumpers, trim, and any badging. Gaps are very
nice, and the cute little running board is all solid. Highlights
would be for this writer the swooping drip molding on either side
of the roof which has a great line, and the twin chromed mini
exhaust tips that peek out from under the curved bumper...all good
for this buggy.
Interior
With the seats and all other accompaniments being restored in
California in 2000, it bugged out and made its way east to
Pennsylvania and is in very nice condition. Beige vinyl covers the
front buckets and rear bench. Beige would be your favorite color to
own this car as the dash, carpet, headliner, door panels, and all
interior surfaces save for the chrome highlights with a slight bit
of black thrown in for contrast. All surfaces are in good condition
with slight smudging here and there, but nothing that would bug you
to no end.
Drivetrain
This love bug sports a 1500cc engine which consigner stated has
undergone a complete rebuild with new one piece pushrod tubes, new
H30/31 carburetor, new tins, rear main seal, thermostat, and wires
with a new cap & rotor. A new clutch allows you to shift smoothly
through the 4-speed manual transmission. We are poised to bug out
with a foot off the clutch and heel on the accelerator.
Undercarriage
Very slight areas of surface rust underneath, but mostly straight
steel covering the undercarriage in an all but ground effects
fashion. We can note some minor chipping of the undercoating but
certainly maintaining a structural soundness. A recent Pennsylvania
inspection conforms this. Definitely this cutie has avoided the
rust beetle and is all sound.
Drive-Ability
As the Classic Auto Mall Writer, for this section I try to drive as
many cars as I can, but certainly will drive ALL Beetles, as I just
love these cars. This one did not disappoint, as it started right
up, had that wonderful tinny sound that the new bugs severely lack,
and took me all around the Classic Auto Mall test area with ease.
All was good, and I had an inkling to get high on edibles and think
back to 1968 and all the hippies who came before me and traveled
across the country to find nirvana. But I digress and the ride was
just wonderful with all working parts, and a smile on my face.
Well maintained, a 2000 once over on the exterior and interior, and
a 2018 redux of the engine, and "Volks" we are ready to get our
cells out and become shutterbugs on this one. Come see it and you
will be happy you did! Peace, Love and Kool Cigarettes my
friends...
Classic Auto Mall is a 336,000-square foot classic and special
interest automobile showroom, featuring over 450 vehicles for sale
with showroom space for up to 1,000 vehicles. Also, a 400 vehicle
barn find collection is on display.
This vehicle is located in our showroom in Morgantown,
Pennsylvania, conveniently located just 1-hour west of Philadelphia
on the I-76 Pennsylvania Turnpike. The website is
www.classicautomall.com and our phone number is (888) 227-0914.
Please contact us anytime for more information or to come see the
vehicle in person.
Vehicle Details
1968 Volkswagen Beetle
Listing ID:CC-1292585
Price:$9,900
Location:Morgantown, Pennsylvania
Year:1968
Make:Volkswagen
Model:Beetle
Exterior Color:Beige
Interior Color:Beige
Transmission:Manual
Odometer:62471
Stock Number:1710
VIN:118015565
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