Vehicle Description
Presidential Edition
After ten years on the market (nine of them as the Town Car)
relatively unchanged, the Lincoln Town Car was given an extensive
redesign inside and out, being launched on October 5, 1989, as a
1990 model. In a move to bring a new generation of buyers to the
Lincoln brand, the Town Car adopted a far more contemporary image,
bringing it in line with the Continental and Mark VII. In addition,
the Town Car adopted a new range of safety and luxury features and
would mark the debut of a powertrain that would see usage in a wide
variety of Ford Motor Company vehicles.
The second-generation Town Car was a sales success and became one
of the best-selling full-size U.S. luxury sedans. During the late
1980s and early 1990s, Town Car sales regularly exceeded 100,000
units with 120,121 Town Cars being sold in 1994 alone.16 #fn16
Following the discontinuation of the Cadillac Fleetwood by General
Motors after 1996, the Lincoln Town Car became the longest-length
regular-production sedan sold in the United States.
The Town Car was named the 1990 Motor Trend Car of the Year.
