Vehicle Description
This 1963 Chevrolet C10 has that attraction where an honest day's
work meets intricate detail and a custom interior. It's the kind of
appeal that comes from a real truck that can be put to real use,
but still has a cool honesty that turns heads no matter at a
cruise-in or a hardware store run.
A truck like this is a real treat. After all, these were built to
be workhorses. The doors shut with authority, and the tailgate
leads to a real wood truck bed. It's the kind timeless package that
(just like a hard day's work,) always gets respect. The bright red
paint attracts attention with a nice gloss that looks great in the
sunshine. And the white grille, bumpers, wheels, and roof come
together give this the look of a classic two-tone. So while others
will be showcasing a whole bunch of flash, you'll quietly be
gaining fans as people discover the details like the heartbeat
graphic on the tailgate, polished factory wheel covers, and bow tie
step plates on the stepside bed.
Inside, the red and white theme continues with the custom two-tone
bench seat. Plus, the doors, dash, and steering wheel are accented
to coordinate. While this looks nice, it never loses that
functional attitude that comes from pieces like a good heater and
black carpet that doesn't show dirt. Plus, this one is upgraded
with auxiliary gauge trio and an AM/FM/CD stereo to maximize its
driving appeal.
Lift the hood and see a true marvel. Hardly any of the smooth
running 231 cubic-inch straight-six engines are seen in '60s
vintage Chevy trucks anymore. Despite the fact that these anvils of
a motor were the backbone for the company's dependability
reputation, today they get replaced by the small-block V8s. We
understand why this happens and sell plenty of those custom trucks.
But with so many of those out there, it's refreshing to see
something this honest. We're not alone. Those who want to sneak a
peek at your stalwart C10 will expect something of this caliber in
the engine bay. It looks great with the bold red block radiating
within the dark engine bay. There are also nice details - from the
Chevrolet script valve cover to the new plug wires. But beyond just
appearance, this is still ready to go to work. It fires up easily,
idles nicely, and pulls strong thanks to the control of the
three-speed manual transmission.
This is the C10 that can make lumber run on Saturday, and then you
can take it to go get ice cream on Sunday. It has been maintained
correctly to remind you of a hard day's work, and best of all, you
can pick it up at a workman's price.
