For Sale: 1954 Mercury Monterey in Minnetonka, Minnesota

Vehicle Description

CALIFORNIA PRISTINE 1954 MERCURY MONTEREY CONVERTIBLE with California Black Plates on a 2nd (?) private owner beautiful powerhouse from the Sacramento Ramshead Museum.  The total nuts and bolts restoration-mechanical and esthetic, was completed by the Ramshead Museum artisans in Sacramento, California. A spectacular factory original color paint job and all stainless and chrome trim was brought back to as new quality.  It won the Ramshead Museum “Car of the Month” award and the “Concours de’ Elegance People’s Choice and Preservation Awards.”

The Monterey Model was factory equipped with all the top line options---The original interior looks as new and is complemented with new plush German Velour carpeting. Power Windows, Power steering, Power brakes and power top.  All power equipment enjoys new or rebuilt motors, all work flawlessly. The 6-volt push button radio brings in local stations.  Many of the operational parts of the electrical system were converted to 12 volts such as turn signals, high speed starter, brake lights and running lights. Twice as bright and very visible. Just push a button. The system is kept to 100 % available power by a Genie trickle charger that keeps the 6 Optima batteries fully charged during the “off season for show cars” and always dependable.

This car is a rare desirable classic increasing in value every year.  It was one of the few Mercury Monterey convertibles produced in the Los Angeles Mercury plant in 1954. When the car arrived at our facility last year, it was totally void of rust or any damage history.  We removed the underpowered original 256 cubic inch, 161 hp V8 to install, a brand new 1957 312 cubic inch Ford Thunderbird Overhead Valve, Y block producing 278 hp at 5500 rpm dyno measured at Wheeler dyno service.  A new GM 700R 4 speed Turbo Hydromatic transmission is an absolute perfect new addition for the new 1957 Thunderbird 312 cubic inch engine. All dyno graphs confirming this 73% gain in power as well as > $200K invoices tracing the restoration path of this spectacular machine are available. Dyno graphs are in the photo carousel. You will see many restorers brag about horsepower without proof… We provide the horsepower and verify actual horsepower with dynamometer graphs.  

Other than the standard Monterey options, we added a chrome Edelbrock four barrel electric choke carburetor mounted on a polished John Mummert intake manifold, Pertronix Electronic Ignition system and a Flamethrower Coil, new large Diamond Back Radials: front 215/75R/15, rear 235/75R/15 with extra wide white walls tires, less than 100 miles, a Mustang II Front suspension, Viking Performance adjustable front coil over shocks, front disc brakes, new rear shocks and brakes, a large “Be Cool” Aluminum radiator cooled with a Flex-a-lite 6 blade silver belt driven Flex Fan, and a custom made aluminum shroud.  New dual mellow exhaust system (the sound of the 312 cubic inch Thunderbird Engine coming from the dual exhaust running angry on an empty freeway, is worth the asking price just by itself) The exhaust manifolds are coated with Silver Ceramic coating for reduced engine compartment temperature and a beautiful way to improve corrosion resistance.

There is a new power black convertible top with new motor and cylinders that operates flawlessly.  We completed an overhaul of the windshield wipers and washer system.  

Restoration paid invoices over $200K plus dyno photos and dyno graphs are available to view in the photo carousel.    
We did not build this car to a predetermined price.  If you look at the names of hardware that went into this fantastic machine, you will see that we used the finest parts and pieces available to build a fine, as new car, regardless of price. I did not expect this restoration to take this long and I expected to live longer and enjoy this car myself.  At age 88 and with many nasty infirmities, it must be sold before I tip over.  


This Mercury Monterey Convertible is in “as new” condition. As a show car it is a trophy puller. On the highway or in town, it drives as if on rails; straight and smooth---a genuine pleasure to drive. The new Thunderbird 312 cubic inch engine coupled to the GM 700 R Turbo Hydramatic 4 speed Transmission is a perfectly smooooth combination.  It is a combination made in Heaven.  The asking price is $65,000 which is about $135,000 discount to the build it yourself price. Test Drive it and make me a reasonable offer.  Drive it home or bring your trailer. The car is 66  years old and I would feel comfortable driving it any where. 









Vehicle Details

  • Listing ID:CC-1019845
  • Price:$65,000 (OBO)
  • Location:Minnetonka, Minnesota
  • Year:1954
  • Make:Mercury
  • Model:Monterey
  • Exterior Color:Yellow
  • Interior Color:Red
  • Transmission:Automatic
  • Engine Size:V-8
  • Odometer:58500
  • Convertible:Yes
  • Stock Number:CC-1019845
  • Trim Level:Mercury Monterey stylish trim-chrome-stainless.
  • VIN:54LA28800M
  • Title Status:Clear
  • Restoration History:Fully Restored
  • Exterior Condition:Excellent
  • Seat Material:Leather
  • AM Radio:Yes
  • Power Brakes:Yes
  • Power Steering:Yes
  • Power Windows:Yes
  • Power Seats:Yes
  • Electronic Ignition:Yes
  • Engine History:Replaced
  • Engine Condition:Running
  • Drive Train:Rear-wheel drive

Interested In Other Items?