Vehicle Description
Vehicle to be offered for Auction sale WITHOUT RESERVE and SOLD to
the highest bidder August 17th - 19th, 2017 at Russo and Steele's
17th Annual Monterey, California Auction. Please contact us for
more information. The Mercury Custom is a full-size car model that
was introduced by Mercury in 1952. It would later share the same
body style with the slightly more upscale Marquis, and the Park
Lane and Montclair until the latter two were extinguished after the
1968 model year. During its production, the Custom served as the
high-end, mid-range, and entry-level full-size Mercury at various
times throughout its run. It was the only Mercury to be in
continuous production throughout the 1960s. Mercury for 1952
received a styling and engineering redesign that provided 18% more
window area. It also had frenched headlamps, a one piece curved
windshield and wraparound rear window. The heater and vent controls
were changed to levers and placed on a plane set perpendicular to
the dash behind the steering wheel, inspired by flight controls in
large aircraft. There was a fake hood scoop with a massive
integrated bumper/grill. The slightly lower-priced Custom series
exterior styling resembled the Monterey except for the chrome
rocker panels and fancier wheel covers. Suspension pedals were new
to both models. The rear doors of Mercury sedans now opened in the
conventional manner This Mercury Custom went through a total
restoration over a three-year period that was completed in 2009.
The work was done by a respected professional restoration company.
This car was restored back to its original condition, except
mechanically the 125 horsepower V8 engine was replaced with a Ford
V8 390 motor that produces 420 horsepower. In addition, other new
matching parts were installed. The car has less than 500 miles on
the engine since completion. The paint is Midnight Blue with Red
and Black leather upholstery. The car comes with a custom car
cover. This is a stunning example of a very desirable 1952 Mercury.
The recent restoration was completed to high standards and the
addition of the 420 horsepower Ford V8 gives it all the performance
anyone would require. Ready for show with plenty of go!
