For sale in our Milwaukee Showroom is a breath-taking 1956 Mercury Montclair. While Ford historians are unsure as to where exactly the name originated from, most agree that the Montclair gets its namesake from the upper-class community of Montclair, New Jersey, and while it’s not a certainty, it certainly looks the part. It’s decked with a brilliant two-tone color scheme of white on blue, wide white wall tires, and doesn’t look anywhere near its age of sixty! Not all cars are created equal, and 1956 saw the addition of a new feature for Ford, the Lifeguard Program. Spurred by Robert McNamara, the program was a result Ford’s own crash testing and redesigned aspects of interior components to make vehicles safer in the event of a crash. Standard features included: safety “deep-center” steering wheel, safety “double-grip” door latches, and safety rearview mirror. While the public was initially responsive to the Lifeguard Program, even leading Henry Ford II to say, “McNamara is selling safety, but Chevrolet is selling cars,” 1956 saw the beginning of a shift in the American Automotive Industry. This Montclair is a piece of that very history. More than just a pretty face, it features a 302 V8 and 5-speed automatic transmission, as well as a lot of modern amenities to really set this cruiser apart. Some of the upgrades include: AM/FM Radio with a CD player, power steering, power disc brakes, accusteer rack and pinion steering, and an impressive vinyl interior. When you get behind the wheel, hear that engine purr and listen to the automatic transmission seamlessly shift gears, it’s obvious that this is more than just a car: it’s a symbol. This vehicle is located in our Milwaukee showroom. You can view this 1956 Mercury Montclair in greater detail including HD pictures and an HD video of it running and driving at Gatewayclassiccars.com. If you are interested in purchasing this vehicle or have more questions regarding it please call us at (262)-891-4253 or email us at Milwaukee@gatewayclassiccars.com.