We sell a lot of pickup trucks, and one thing we've learned is that
trucks like this 1968 Chevrolet C10 are always going to be popular.
There are tons of custom trucks out there, but not many as honest
and factory-appearing as this one, and the guys buying these trucks
seem to appreciate their ability to look great at the Friday night
cruise, yet still do some heavy work around the house on
The main thing about trucks like this is not to make them too nice. By that I mean it's important to give it a factory look, because these were built in the days before trucks were fashion accessories and still working for a living. As a result, this one has an honest, hardworking, blue collar look, especially with that ultra-clean blue paint job, which replaces the original bright yellow. The standard cab and stepside bed gives it a sporty, agile look without diminishing its ability to get the job done. Straight sheetmetal looks like it's fresh out of the press, and the paint is neither too modern nor too drab, giving this truck an authentic period charm. It's not perfect, because then you'd be afraid to use it, but it will definitely get plenty of "thumbs up" gestures on the road and the other guys at Home Depot are going to have a serious case of truck envy. The bed is finished to work with a big sheet of diamond plate steel, and it's already done some work, so you don't have to be afraid to do the same.
The matching blue interior is a great combination of updates and original charm. The split bench is obviously from a late-model, but it fits like it was born here. It's probably from a '90s Silverdo and the upholstery is a great match, looking OEM, not custom. The factory gauges are not only some of the most attractive instruments ever fitted to Chevy of any kind, they're still big and easy to read with only light fading on their faces. Other noteworthy upgrades include the wood-rimmed steering wheel and a Pioneer AM/FM/CD stereo head unit in the dash. A period-correct under-dash A/C unit is a great addition and uses modern hardware under the hood to remain fully functional, and there are power windows, which are a nice addition. The carpets are a little bit older and showing some age, but the blue carpeted floor mats keep them looking trim and the custom door panels soften the utilitarian driver's compartment quite a bit.
The engine is a rugged and reliable 350 cubic inch small block V8 that was a mainstay of C10 production. Looking fairly stock under the hood, it's a smooth, torquey cruiser that works well when you need. There's an Edelbrock dress-up kit and a modern serpentine belt drive setup on the front of the engine, but those seem to be the lone modifications. However, as a Chevy, it makes all the right sounds rumbling down the road thanks to a set of Flowmasters underneath. The transmission is a TH350 3-speed automatic and it spins the original rear end, which hangs on easy-riding coil springs, not leafs. The underside is pretty original, but as a southern truck, it doesn't have the issues you'd expect, and if you're looking for a truck to use as a truck, well, you probably can't do much better. Handsome factory Rally wheels with charcoal gray centers and polished trim rings look great and are wrapped in 235/70/15 front and 255/70/15 rear blackwall radials that are very truck-like.
While C10s aren't exactly rare, finding one that isn't lowered, chopped, flamed, or shaved is not as easy as you'd think. This is a great-running truck with no needs that looks ready for another 40 years of fun. Call today!
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