Gateway Classic Cars Milwaukee is excited to present this 1981
Chrysler Imperial. Minimalist by design, the Imperial consisted of
straight lines, lack of gaudy trim, hidden head lights and bustle
back rear end. The advantage to straighter lines was that the body
panels were thicker gauge metal that resisted door dings. It was
built on the Cordoba platform as a two-door model only. The
Imperial was designed by Lee Iacocca in hopes of helping Chrysler
out of its financial problems. An interesting fact was that
Imperial does not have one "Chrysler" logo anywhere on the car. The
only identifiable feature is the Chrysler Pentastar hood ornament
made from Cartier crystal. Lee Iacocca was able to get his best
friend Frank Sinatra to do commercials promoting the Imperial.
Sinatra did so for one dollar a year to help save American jobs.
This 1981 Chrysler Imperial is painted in Spice Tan Starmist.
"Snowflake" alloy wheels and whitewall tires are reminiscent of the
early 80's. Luxury abounds in the tan leather interior. Pillow
seating, thick carpet and a space age digital gauge package makes
for an inviting cabin. Under the hood is a 318 cubic inch V-8
attached to a three-speed automatic transmission. As the Imperial
was sold as a standard features car (except for a sunroof) the list
of said features is extensive. Including air conditioning, AM/FM/ 8
track radio, power windows, power locks, power seats, power heated
mirrors, tilt wheel, cruise control, power trunk release, power
steering and power brakes.