1939 Cadillac LaSalle
VIN: 2902939
In the 1920s and 1930s, General Motors, under the direction of long-time Chairman and CEO Alfred P Sloan, sought to fill all the segments of the automotive market by establishing "companion brands" for the major brands under the GM name. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio.
In 1927, Mr. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalle filled the "gap" between Buick and the top of the line Cadillac.
The LaSalle line actually outsold Cadillac through the 1930s, but Packard had overtaken the top end luxury market far exceeding sales of the LaSalle. The product line ended in 1940 and was folded into the more prestigious Cadillac marque.
The car presented at auction is a very nicely restored Lasalle with V-8 power. The car starts and runs well and floats down the road in classic luxury grace and style. While the restoration was completed 20 years ago, the car retains excellent interior fit and finish and exterior shine.
This car has been consigned to the 5th Annual Salt Lake City Classic Car Auction featuring 100 Classic and Collector cars selling across the auction block! To ensure the safety of all of our auction partners, this is an ONLINE ONLY AUCTION. Bidding on individual lots begin Monday, July 25th at 8am MST with individual timed lots start closing Saturday, August 1 at 10am MST.
