Vehicle Description
Oakland was founded in 1907 in Pontiac, Michigan by Edward Murphy
and Alanson P. Brush, who, between the two of them had amassed a
tremendous amount of experience in manufacturing. Murphy was eager
to take his Pontiac Buggy Company into the age of the Automobile,
while Brush was responsible for designing many of the earliest
Cadillac models. The very first Oakland was a small two-cylinder
car with a planetary transmission that was based mostly on one of
Brush's designs for Cadillac that had been rejected by that firm.
But before sales could get underway, Brush left Oakland to form his
own auto company (his cars notable for their unusual wooden front
axles). By 1909 Murphy had partnered with the colorful Billy Durant
who welcomed Oakland into the fold of his burgeoning General Motors
Corporation. The move would prove to be in good time, as Mr. Murphy
died later that year, and Oakland became entirely part of GM. By
1910, Oakland had stabilized and was enjoying steady sales in the
region of 3,000 to 5,000 cars per year. Their reputation for
quality was buoyed by sporting success, mainly in hill-climb events
and reliability runs. For the 1912 model year, the lineup consisted
of three models, all powered by four-cylinder engines of varying
output. The value leader was the Model 30 which rode on a 106"
wheelbase and was offered as a 2-passenger runabout or 5-passenger
touring car. The mid-sized Model 30 was popular with buyers and
further solidified Oakland's standing in the market. Sales
continued to be strong until the 1920s when Oakland introduced
their low-cost Pontiac sub-brand. The Pontiac proved to be such a
runaway success that it completely overwhelmed sales of its parent
and ultimately cost Oakland its slot in GM. By 1932, Oakland Motor
Car Company was ousted and changed its name to Pontiac Motor
Company. This 1912 Oakland Model 30 Tourer is a handsome example
from this seldom-seen marque. This charming car has enjoyed many
years of care and regular enjoyment with enthusiast owners. It once
belonged to Marty Roth, a well-known and active member of the AACA
who enjoyed the car on numerous tours and events with both the AACA
and the Horseless Carriage Club of America. In the hands of past
owners, it is said to have competed in the famous Glidden Tour
which is one of the most grueling tests for veteran cars. To
further improve its touring ability, it has been sensibly upgraded
by several respected brass-era experts. A particular highlight is
the Gear Vendor overdrive unit, installed by the late "Mr.
Overdrive" Lloyd Young of Winchester, Ohio. The transmission, in
turn, was rebuilt by respected Oakland expert Bud Jonas of Belden,
Michigan. Further work included a rebuilt brass radiator by Dick
Runion, an upgraded magneto and discreet conversion of the gas
lamps to electric. The most recent owner has added an electric
starter and fitted new pistons, and an exhaust-powered locomotive
horn keeps modern drivers on their best behavior. The cosmetics of
this Oakland are very strong, and it presents in fine condition
throughout, with what appears to be a very well-maintained older
restoration. The color scheme is quite attractive, with a dark
green body and black fenders accented with off-white wheels, axles,
and springs. The paint quality is attractive and in keeping with a
Brass-era automobile. While a few minor chips and blemishes can be
found, it is overall very sound and finely finished. The body
remains in excellent condition, adorned with good quality brass
headlamps, radiator, cowl lamps and a "dummy" acetylene tank. The
5-passenger interior is trimmed in high-quality period-appropriate
black button-tufted leather with black door panels and good quality
green carpets. The interior brass trim and woodwork are in good,
sound order throughout. Further enhancing its long-distance touring
ability is the inclusion of a full set of high-quality side
curtains and front and rear tonneau covers for all-weather comfort.
The 30 hp, 201 cubic-inch four-cylinder engine presents in good
condition, appearing tidy and well-kept. Thanks to the service work
performed by the previous owner, it runs quite well and is
enjoyable to drive. The three-speed sliding-gear transmission
shifts well, and the overdrive adds a welcome extra ratio for
cruising and lessens stress on the engine during longer drives.
Despite their popularity in their day, Oakland automobiles are
seldom seen among today's enthusiasts. This wonderful and proven
example is ideally suited for touring and would make an excellent
choice for either a veteran tour participant. Likewise, its
well-designed upgrades and medium size make it an excellent car for
the enthusiast eager to learn more about the joys of brass-era
touring.