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Blizzak
By Larry Edsall

Blizzak Bridgestone Blizzak tires keep you going through winter weather
The Mazda Miata suddenly snapped sideways one cold winter morning on an icy interstate. Fortunately, it was so early in the morning that there was very little traffic. The car got pointed back in the right direction, but when the driver reached his office, he placed an order for a set of Bridgestone Blizzaks.

With Blizzaks mounted on all four of its wheels, that little sports car drove like a snowmobile through the rest of the winter.

In 2006, Bridgestone made its Blizzak line available in many more sizes, sizes designed to fit pickup trucks such as the Ford F-150 and Chevrolet Silverado; sport utilities including the Chevy Tahoe and Suburban, Toyota 4Runner, Lexus LX470 and RX330, BMW X5, Mercedes-Benz ML, Cadillac SRX, Porsche Cayenne and Volvo XC90, and sedans such as the Chrysler 300 and Pontiac Grand Prix.

Specifically, the tires were the Bridgestone Blizzak DM-Z3 for trucks and big SUVs, LM-25 for sedans and LM-25 4x4 for mid-sized SUVs and crossovers.

South Bend-based national tire retailer The Tire Rack not only sells tires, but does extensive testing and customer surveys. Among consumers who have put more than 12 million miles on cars with Blizzaks, 92 percent say they would buy Blizzaks again. This is the highest such rating in the survey of studless ice and snow tires.

Tire Rack executive Matt Edmonds says that consumers are learning that four-wheel drive may get you moving on snow and ice, but it won't necessarily help you to turn or stop in those conditions, and thus the need for specialized winter tires.

Just as you don't wear sandals in a snowstorm, he notes, your vehicle – even with all-wheel drive – benefits from boots.

For more information, visit www.bridgestonetire.com. To see The Tire Racks' consumer survey results, see www.tirerack.com. Tire prices vary by size, but generally run around $110 per tire.

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