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Souped Sonata
By Larry Edsall

Souped Sonata Street Concepts shows what you can do with a Sonata
The automotive media had been saying very good things about the new 2006 Hyundai Sonata even before the automotive aftermarket got into the act.

The Sonata offers room for five adults and a generous trunk, and new cost only around $18,500 equipped with a four-cylinder engine, five-speed manual transmission, stability control and front, side and curtain airbags. A 235-horsepower V6 also was available.

Shawn Williams' Street Concepts of Huntington Beach, California, has been building show cars for corporate clients for a decade or more. His clients range from Oakley to Toyo Tires, from Mazda to Infiniti (and beyond).

While sport compacts – small, zippy two-door sedans – have been the dominant canvas for aftermarket customization in recent years, Williams sees a shift to four-door sedans as young hot-rodders start their families. Not only are they more practical, he says, but often bring lower insurance premiums.

Williams built two Sonatas for the 2006 SEMA Show -- one under his company's banner, the other in behalf of Studie Motorsports, a South Korean aftermarket parts producer.

Williams said the modifications he made to his car – excluding its custom paint – would cost around $8,000, which still puts a fully tricked-out Sonata in the $31,000 category, even with modifications that include:

* Exterior -- body kit from, Wet Works rear wing, Fix Auto Collision taillight tinting; * Interior -- Infinity audio system with Kicker Products wiring, Kenwood head unit with iPod interface and VIVO headrest monitors, Katzkin suede and leather seats, Elegant Wood Design carbon fiber trim; * Performance – cat-back exhaust, custom air intact, Wilwood Big Brake kit, Eibach springs, 19-inch Axis Penta wheels and Toyo Proxes T1-R tires.

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