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Spiderlites
By Larry Edsall

Spiderlites Spiderlites give car a customized look after dark
Shooting his web and relaying himself from building to building well above street level, Spiderman doesn't need Spiderlites on his car. But for those who want to customize their vehicle's appearance after dark, Spiderlites provide a quick and easy-to-install solution.

In their closed position, Spiderlites are small enough to pass through the standard tail lamp mounting hole and plug into the standard receiver. When released, the lights open into a three- or five-leg cluster of distinctive, bright, light-emitting diodes. Retail prices are $99 and up per pair.

Even before Spiderlite Inc. had begun manufacturing, its product won an award at the Specialty Equipment Market Association (SEMA) Show in the best new exterior accessory category. It added an international product award at the 2005 SEMA Show.

Spiderlite Inc. is based in Mississauga, Ontario, and was founded by Ron Liao and Antonio Tasson. Liao had spent 15 years as a program manager for various auto-related companies. Tasson had been doing design work for auto suppliers for a decade.

"We wanted to do something for ourselves," Liao explained.

On a dare, Liao challenged Tasson to join him at the SEMA Show, just to see what other products were available and where they might carve a unique niche. At the time, side-market lights were popular, so they came home and began working on a side marker light that mounted not on a vehicle's fender but on its exterior rear view mirrors. After working for several months, they decided their product would be too easy for competitors to duplicate.

Because of their work for OE auto makers, they knew that some aftermarket tail lights had quality issues – especially after going through a car wash – so they decided to develop a distinctive light display that retained the factory-installed housing.

They went back to another SEMA Show, thinking they'd license or sell their idea to an established aftermarket producer, but returned home determined to do it on their own. While production ramps up on Spiderlites, Tasson and Liao are working on additional products.

For information, or to order Spiderlites, see the www.spiderlite.com website.

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