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Adams Polishes
By Larry Edsall

Adamns Polishes Adam's Polishes provide formula for clean vehicles
Adam Pitale started refurbishing used bicycles when he was 10 years old and developed his own ways to make old finishes shine. From bikes, he moved to cars. By the time he was in high school, he was hiring friends and sending them off to do detail vehicles in nearby southern California community college parking lots.

When a limousine company wanted its vehicles cleaned and polished, Pitale faced a challenge: The bright southern California sunshine. He started mixing various car cleaning products together until he found formulas he could use in sunny and shadeless parking lots.

Then, one day in 2000, the manager of the Coca-Cola's southern California delivery vehicle fleet asked if Pitale could detail the company's trucks -- all 3400 of them. Not only would Pitale need special cleaners, he'd have to develop a step-by-step system to turn the trucks around quickly.

He enlisted a Los Angeles chemist to develop the necessary products, and was able to cut the time needed to do a truck from nine to just three hours.

Things were going very well until some two years into the agreement when the fleet said it needed to see Pitale's workman's compensation insurance papers and was switching him from cash to 90-day payments.

Pitale wasn't ready to take such steps. But he had been selling his car cleaning chemicals on weekends at the Orange County Swap Meet, so he shifted his focus to further development of the Adam's Polishes line. Today, Adam's Polishes has a growing line of car care products – 17 with nine more coming soon -- that are sold not only in the United States and Canada, but in an expanding list of nations in Asia, Australia and Europe.

Not only does Pitale produce car cleaning products, but on-line and DVD videos to educate customers on how to use the products most efficiently. He recently has added a forum to his company's website where customers share their own tips about car cleaning challenges.

Pitale says most new customers start with something like his $180 Essentials Detail Kit, which packs seven 16-ounce containers of various car-cleaning products, a clay bar, towels, applicator pads, sponges and step-by-step instructional DVD into a 4.25-gallon bucket.

"You can get to 85 percent by hand," Pitale says, "but for flawless perfection you need machine polishing." After learning hands-on, many customers, he says, opt for his car cleaning products designed to be applied with a variable-speed, powered orbital polisher. Again, he provides a supporting instructional video.

A list of retail outlets selling Adam's Polishes is on the company's website, or the products can be ordered directly through the site: www.adamspolishes.com.

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