Car covers make your car look like a NASCAR racer
One of the most eye-catching vehicles at the 2006 Specialty Equipment Market Association (SEMA) Show of aftermarket car products was what at first glance appeared to be a NASCAR stock car. But it wasn't a racecar, only a standard passenger car wearing a specially created car cover.
SunLite Car Covers Ltd. of Red Bluff, California, had been in business for about three years making car covers with a variety of graphic designs, including some that look like racecars and others that have college or professional team colors and emblems.
The covers retailed for $190-$400, depending on size and the images they bear. For example, a special British Flag car cover for a Mini Cooper costs around $190 while the four-color and fully detailed NASCAR team cover for a standard passenger car has a suggested retail price of $399.
SunLite also makes covers for the cab sections of pickup trucks.
The covers are made from three layers of material, are breathable to allow moisture to evaporate but also are UV resistant to protect the vehicle and its interior from sunlight damage.
Company president Ron Pritchard said his then 20-year-old son, Jeff, came up with the idea of doing a car cover with full graphics for a Volkswagen Beetle. Pritchard had worked as a manufacturer’s rep, then as a broker and buying consultant for a national retail chain and had started and later sold a cracker-making company. He checked into the possibility of doing full graphic car covers and was told it would be too hard to find the right UV-resistant inks and then to engineer a way to all the panels sewn together properly.
He accepted the challenge and SunLite Car Covers is the result. Its first product was the Bag A Bug cover for the New Beetle.
For more information on SunLite products and to see the variety of cover graphics available, visit www.sunlitecarcovers.com.
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